So as I’m sure you probably would have guessed, yesterday was havoc for anybody covering actual news, but when a press release surfaced about a new ride at Six Flags Great Adventure based on Superman’s imperfect clone Bizarro, well… it was pretty unbelievable.
Even with a press release with this sort of detail:
Over 500,000 players have participated in the ARG thus far. In November, players were introduced to a newly-formed relationship between Six Flags and Clawshun Industries and quickly discovered that Clawshun was actually a subsidiary of LexCorp. A special edition of the Daily Planet newspaper, inserted into regional weeklies in New York, Philadelphia, Hartford and Boston, confirmed the relationship and invited players to participate in an eight-week investigation by the Planet’s enterprising young journalist Jimmy Olsen via jimmystruth2power.com and Twitter. Speculation ran rampant as players worked together to discover the names and plans for the coaster transformations, designed by LexCorp CEO and Mastermind, Lex Luthor.
But lo and behold, on Six Flags’ web site, it’s true — after reconverting the old Medusa roller coaster, BIZARRO NO AM WILL BECOME SIX FLAGS’ NEWEST ROLLER COASTER!!!!
Unlike traditional coasters, the Great Adventure attraction is floorless, giving riders the sensation of flying as their feet dangle above the track. The 3-1/2 minute thrill begins with a pulse-quickening 142 foot climb before plummeting 60 miles-per-hour through BIZARRO’s freeze vision “cool zone.” The rush continues as riders twist and turn through seven loops – including 114-foot vertical and 96-foot dive loops – blast past bursts of BIZARRO’s fire breath, and race by bizarre scenes and illusions. The mind-boggling 3,985-foot twisting journey of storytelling and high-tech elements ends by sending riders head first into a spiked-shaped Auger of Doom, set inside interlocking corkscrews.
I think, even if you’re not in the New Jersey area to go check out the ride itself, I would certainly hit the viral marketing sites Lois Lane Reports, the Daily Planet Special Edition, and Jimmy Olsen’s Truth 2 Power.