Yeah, that title sounded a little better in my head. Whatever — Marvel has announced that it will be releasing a new line of female apparel and cosmetics, based on your favorite characters from the Marvel Universe!
(That’s right. Boys who rock.)
Anyhoo, here’s some quotation from Susan Fields, VP of product merchandising:
“Hulk was a big component for us when it came to being eco-friendly, with T-shirts featuring the character and sayings like ‘go green.’ We also introduced a more stylized character graphic which looks like Japanese animation… Also, anything that we can relate to current music trends does well. For instance, we have a T-shirt where all the superheroes were assembled into a band with a saying like, ‘I heart boys that rock.’”
The line, which will be released sometime this year, also has released two images of broken heart pendants.
The Peter and Gwen one I think some couples could get into (if you get past the whole “she’s dead” thing — she was nice enough, so I suppose I’d ignore it), but the Spider-Man and Green Goblin… hm, well, I’m sure people will buy it, even if it does sort of push the very limits of subtext. A Brand New Day indeed!
March 27th, 2009 at 11:00 am
After looking closely, I think that’s an old Marvel Romance cover, not Pete & Gwen. Although I certainly thought it was at first glance too.
Bizarre idea, but I’m legitimately curious to see how it works out.
March 27th, 2009 at 11:08 am
I’m a lady comic book reader, and all of those things are stupid.
Also, is anyone else confused by how they’re going to create cosmetics out of this?!
March 28th, 2009 at 6:59 am
Is there going to be a Peter/MJ one with Quesada and Mephisto on the back?
March 28th, 2009 at 7:14 pm
Seriously. Um, what? I’m assuming these are targeted at teenage girls, not actual adults.