I got this in the mail today. 7 days before my orders are placed. These guys really nailed the world’s best timing with this one (I can’t tell you how many times I’ve gotten these kind of things too late for initial orders, huge waste of money!). The package was addressed to my shop, with a big fat “ATTN: James Sime” on the front of it. That’s nice, I like to know they give a crap who is going to be spending his hard earned American dollars on their book. And although I won’t use this poster, other retailers probably will, and I definitely appreciate the money and effort that went into the package.
Sime goes over other things they did right at the link above.