Not to be outdone, Marvel on Tuesday announced the cancellation of She-Hulk. Again. But at least the publisher did so with humor: “She’s been savage. She’s been sensational. She’s been an avenger. She’s been a lawyer. She’s been a bounty-hunter. But there’s one thing She-Hulk has always been, in all of her many series … cancelled. But it hasn’t stopped her yet!”
On his blog, She-Hulk writer Peter David responded to the news in similar fashion:
I’ve known about it for a couple months but didn’t say anything because I’m not big on making with the bad news.
I have to admit, I’m shocked. Shocked. The market has always been so supportive of books with female leads, and She-Hulk has never had a title canceled out from under her before, so I could never have seen this coming.
Writer John Rogers, who co-created Jaime Reyes, had a more … pointed … reaction to the cancellation of Blue Beetle:
Wow. It’s almost as if basing your entire business model around a series of must-buy big event crossovers in a market with limited purchasing resources hurts your midlist.
Although I’ve gotten some outraged e-mails from fans, I have to say this isn’t unexpected. Both DC and Marvel are in a weird place right now — are they publishing companies in a dying market or IP companies in a growing one? The answers to these questions demand different strategies, neither of which are necessarily the best circumstances for the creative participants.
Rogers then goes on to ponder creator ownership, digital distribution and the serialized comics format. It’s an interesting read.
(Rogers link via Dirk Deppey)