As a wise man once said, ‘I don’t know art but I know what I like’. It’s been a few months since Metallica’s latest studio album, Death Magnetic was released but I still have the same reaction every time the radio DJ announces their ‘new’ single on the playlist. Having fond memories of … And Justice for All, not to mention the wonderful kismet of St. Anger’s summer release with Ang Lee’s Hulk movie, I couldn’t help but look forward to this new release.
And then I heard the single.
It just wasn’t the same, not at all what I expected and, more importantly, not at all what I remembered. It didn’t sound the same as all my favorites and I had to wonder, Did Metallica lose it? Did they get too old for their own music? Or was what I listened to back in my youth not as great as I thought it was? Is nostalgia coloring my view and, because I’m not an angry teen, the music isn’t as exciting as it used to be?
If you’re thinking of Metallica, the only next logical progression in thought is Jeph Loeb.
Amongst the comic connoisseur, Mr. Loeb’s work is award winning and unparalleled. He’s just one of those names that rests on a leather spine on an expensive bookshelf, part of the comic writing elite and given due gravitas. Despite it being over ten years old, Batman: the Long Halloween is still one of those classic graphic novels you can give to new and old fans of Batman alike and his ‘Color’ series for Marvel are truly superb examples of both character and storytelling. The man can easily be held as an example on how to get involved with characters while still keeping an air of mystery about them. Personally, I’d like to thank him for being the first writer to really take Cable seriously of all characters, giving him some history set in the future and writing something more coherent and meaningful that ‘Boy, that guy sure has some guns!’ All in all, Jeph Loeb has a very deserved reputation for being a very classic and honestly classy writer.
This opinion does not match up with his current work.
Looking at any issue of the Hulk doesn’t give you a sense of character at all. The Ultimates 3 was not a well-crafted narrative and Ultimatum is … well, doesn’t it seem like we’ve read this before? Don’t get me wrong, David Finch can sure draw an incredible flood taking over New York City (continuing its reign as Worst Place to Live in the collective Marvel Universe!), but with Magneto at the center of it all on an isolated base swearing vengeance in overly quotable dialogue, I can’t say I’m looking forward to the next issue as so much tolerating what I’m going to have to read in order to learn what happens next. Sure, some people may really like a red Hulk talkin’ smack and easily trouncing the God of Thunder through implausible means that do a disservice to both characters, but for the sake of staying on target, I know there’s a healthy majority who don’t. People who still have no idea what was going on in the Savage Land and Quicksilver had to throw himself in front of a bullet when it was aimed for the Master of Magnetism. I recently had to pay $3.99 to find out why Black Panther was already in the Marvel Universe and therefore was used in another story that not only assumed his presence, but an easily detectable Cap dressing up like him. Information has been scattered, dialogue lacking substance… why am I so disillusioned with Loeb’s work lately?
The standard to which he’s writing now does not match his previous works. Then again, the standard by which I’m reading him does not match the way I used to regard him just as much. It’s a lot easier to be wow’ed and blown away by people you don’t put up on pedestals; perhaps Loeb’s success is as much a hinderance as it is a help. Working at the local comic shop such as I do, customers come in all the time and ask for something ‘just like’ what they just read. Going to movies, the idea of a sequel to the really good ones is already in our minds as the credits roll. Success means repetition and that can kind of get a little stifling. If all Warren Ellis did was write stories of Transmetropolitan, I’m sure he’d be on a rooftop somewhere with a pair of pantyhose over his head and a high-powered rifle. Then again, I’m not sure he’s not doing that right now, but my point is that you can’t expect the same stories out of the same writers time after time again.
Except for Chris Claremont, whose story style not only propelled the X-Men into a comic reading generation’s collective consciousness, but is still duplicated to this day in books like GeNext and New Exiles. Picking up these books, there’s a sense of familiarity that is both easy to parody and easy to enjoy at the same time for fans of Mr. Claremont’s work. Again, I think of him as the exception and not the rule.
The notion of Change We Can Believe in extends to comics writing; when Peter David took over on She-Hulk, he praised Dan Slott’s style that had made the character and title a success, but promised he would be going in a completely new direction. What may seem like madness (if the book was doing so well one way, why change it?) is just a very plain statement on the nature of comics. Like the weather, something new will be along shortly, so holding Mr. Loeb to his old standards of storytelling is pretty ridiculous. What it then becomes is a question of quality. Iron Fist and Punisher War Journal are two books with completely different themes but I consider them to be of the same quality that has made Matt Fraction one of my favorite writers. Is Jeph Loeb’s work at the same level of quality that honestly won him two Eisners (the other two were for reprints of the same story, so it counts but not in regards to this)? Is Hulk just as exciting as Hulk: Grey was thoughtful?
Beauty truely is in the eye of the beholder. Taking nothing from his past works and my continued admiration for what he’s brought to comics, I just can’t compare the two. The question is, should I? Should any of us hold a standard to an artist when the nature of comics is changing faster than its price rates?
November 12th, 2008 at 3:31 pm
Perhaps it is just that Mr. Loeb is stretched a bit to thin at the moment and is writing too many books. Possibly with his dismissal from Heroes he will have more time to focus on comics.
With Ultimates 3 there was definitely a problem with it being cut down from a 6 issue to 5 issue story. Which is the whole reason why you had to buy Ultimate Captain American Annual 1 to find out about the whole Black Panther thing.
November 12th, 2008 at 3:35 pm
Nothing really to add, just wanted to say this is a great article, and that the Metallica reference works brilliantly.
November 12th, 2008 at 3:40 pm
I wonder sometimes if, with the unfortunate tragedy that Loeb experienced a few years back, if it has not altered his approach to comics…in that context his current comic stories make sense; I can relate, when life turns on you it effects your approach to everything, life hollows you out, and there are just certain topics or frames of mind you have no desire to express anymore
November 12th, 2008 at 4:30 pm
Loeb was really never all that good to start with, and almost all of his best-regarded work is only good because he had existing work from better writers to rip off. The Marvel Colors series is basically just him retreading already written material (mostly by Stan Lee,) that pioneered the genre, and Long Halloween and Dark Victory are basically Frank Miller pastiches built off of Batman Year One. He’s great at rehashing “iconic” storylines for characters, but utterly incapable of coming up with his own. When left to his own devices, we get god-awful trainwrecks along the lines of Ultimates 3, Onslaught Reborn, his current Hulk run, and Wolverine: Evolution.
Loeb’s always been overrated at best and flat out terrible more often than not.
November 12th, 2008 at 4:44 pm
ejulp wrote:
“…the Metallica reference works brilliantly.”
Agreed.
November 12th, 2008 at 4:58 pm
I’m not going to defend the quality of Loebs recent writing, but I’m enjoying Hulk on just the beatdowns and art alone.
November 12th, 2008 at 5:51 pm
@Joe
Yeah, I dunno…but, I STARVE for Art Adams, I don’t care what the story is as long as I get to see his gorgeous pages (of course, that decision is part of what’s wrong with the comics industry, admittedly).
November 12th, 2008 at 7:33 pm
ejulp:
Yeah, if the art on Hulk wasn’t so amazing I wouldn’t have made it past the first issue.
November 12th, 2008 at 8:09 pm
ejulp hit it on the head for me. To put it as delicately as possible, I’ve found his work began suffering after his son passed away. I feel it was a mistake for him to finish his Superman/Batman run as he went through the grieving process.
November 13th, 2008 at 7:25 am
Good article. I’d have to agree with you completely, as Loeb’s work has lessened in quality for years now for me. I think it’s a combination of things, however. For one, he seemed to always be able to find the “magic” in certain characters, by stripping them down to their core and creating a story idea from there. Today, he’s really nothing more than the next writer on a book at Marvel. His projects are not “special” any more. When he does work with Tim Sale, his “special comics” partner, the work is still pretty good, but their collaborations are few and far between, and are growing less successful with each character that they do at Marvel.
The other thing that I see in Loeb’s work today is that he seems to be trying to hang with Bendis and Millar in the “shock comics” method of storytelling, i.e. de-construction stories of characters that obnoxiously tear them down, leaving little left for the next writer. This is kind of the standard M.O. with those two writers at Marvel, and for Loeb, a writer who is known for finding the good in characters and pulling that out in stories, it seems odd to see him telling tales about the ballsy ULTIMATES crew and the new “F.U.” version of the Hulk. He’s not playing to his strengths, but more so, running away from them further and further with each project. He needs to rethink his strategy for the future.
November 13th, 2008 at 1:35 pm
Clearly, Sale is the true genius behind Long Halloween, Dark Victory, Spider-Man: Blue, etc. I notice he didn’t get axed by NBC…
June 8th, 2010 at 12:37 pm
It seems as if my preferred thesbian Tom Cruise is up to his old tricks again. He has a new picture coming out with Cameron Diaz and it looks like it’s going to be a fantastic one, I just truly enjoy Tom Cruise movies, I believe he’s definitely very good at these varieties of action films. This latest fillm is an action-comedy based on a fugitive couple on a glamorous and sometimes perilous adventure where nothing and no 1 – even themselves – are what they seem. During alternating alliances and amazing betrayals, they race across the entire world, with their survival ultimately hinging on the battle of truth vs . trust- I struggles to wait for this to come out.
March 4th, 2012 at 7:20 pm
carla did you go to school in okinawa ?