I bought a car today. (Bear with me, this leads to a point.)
The coworker who drove me to the dealership to pick up the car couldn’t help himself. He had to annoy me while he was doing a nice thing for me.
“So, I bet in a couple weeks we’ll see a scrunchy around the gearshift.”
“A scrunchy, or a hair tie left around the gearshift. That’s what all women do.”
I sometimes think he’s just making this stuff up for the hell of it. Never in my life have I been in a woman’s car and seen a scrunchy left around the gearshift. hat’s not to say it never happens, but in my experience as a woman with friends who are women who have driven me from point A to point B I have never noticed a scrunchy placed around the gearshift. I was unaware it was a stereotype. Not only that, in spite of the fact that I have long hair I almost never tie it up. When I do, it’s before I leave the house for work and it’s secured by four hundred hairpins and 2 liters of hairspray. There would be no reason for me to need a hairtie handy when in the car. But of course, my coworker was insistent.
And it’s really not him who’s pissing me off here. One guy is no problem. It’s the kazillion people on this planet who make the same sorts of idiotic assumptions about women based on something they heard or read, or something their mother or wife did that they graft onto every woman in the world. And yes, I complained about this last week but it’s still happening.
Yes, Minx, DC’s line of realistic fiction comics for young girls that held interest to only a small sliver of young girls that had no reason to access the direct market that it was sold on in the first place, predictably failed and its going to be chalked up as an argument against marketing comics to women.
Because heaven forbid they–as Katherine Keller suggests–actually produce the sort of YA fiction that appeals to tween girls–fantasy.
Heaven forbid they realize that they are DC Fucking Comics and that they already have franchises like Wonder Woman and Supergirl that have built-in appeal to young girls, and actually make moves to market those franchises in the way of animated television shows or an alternate out-of-continuity line of comics that are low on the T’n'A but high on the fun fantastic adventure!
Heaven forbid they consider that their assumptions about young girls who read manga may be wrong, that maybe they should actually crack a fucking manga and see what sort of story is told rather than just pump out the after-school-special shit they think girls like to read and assume everyone with girl parts and the ability to read English will flock to it.
And heaven forbid they look at this failure and compare it to the relative successes of series like Courtney Crumrin and think of what they could do to capture that audience rather than write off an entire age demographic and gender as out of reach.
But we all know they won’t do that. We all know what’s going to happen. Just as sure as my coworker will assume the lack of a scrunchy on my car’s gearshift is due to his mentioning it rather than my personal hair habits, there are people who will assume the failure of Minx is due to a disinterest in comics that results from the pairing of two X chromosomes rather than poor marketing or a poor product.