In its sixth week on USA Today’s bestseller list, the Watchmen trade paperback slips just one spot to No. 14 as the “trailer effect” continues to fuel interest in the 1986 miniseries.
Here’s the real surprise, though: Batman: The Dark Knight Returns, by Frank Miller, Klaus Janson and Lynn Varley, leaps onto the chart at No. 107.
I might’ve understood if the collection of the 1986 miniseries had appeared on the USA Today list last month, after the release of Christopher Nolan’s The Dark Knight; the movie spurred increased sales of several Batman trade paperbacks.
But six weeks removed, this seems to come out of nowhere. We can’t even point to that Cher casting rumor as the cause, as the book chart is based on sales through Aug. 24.
USA Today’s list tracks all genres and formats of books sold in some 4,700 brick-and-mortar and online stores.