Over on the Hero Initiative blog, Jim McLauchlin has an appeal for shoppers at Ralph’s:
One supercool thing about Ralphs is the Ralphs Rewards card. It’s your standard grocery store “club card” that gets you discounts and whatnot. But you can ALSO register it with a Ralphs-approved charity, and EVERY time you shop and use the card, Ralphs will kick in a small percentage to the charity of your choice. It costs you, the consumer, NOTHING. It’s just Ralphs kicking in a couple bucks to good causes. See where I’m going with this?
Yes, The Hero Initiative is one of those Ralphs-approved charities, and since Ralphs just switched over from Ralphs Club cards to Ralphs Rewards, we need YOU to re-register your card for Hero, which is easy as pie (tho’ not quite as tasty):
Follow the link for more details if you shop at the grocery chain.