Just when it looked like the Watchmen “trailer effect” was subsiding, the collection of the 1986 miniseries jumped five spots to No. 13 on USA Today’s bestseller list — which may be the highest-ever position held by a graphic novel.

Two weeks ago the trade paperback reached No. 15 on the book chart, the same spot held in April 2007 by the 16th volume of Natsuki Takaya’s Fruits Basket. I can’t recall a comic performing better than that, but if anyone has a better memory for these things, please correct me.

USA Today’s chart tracks all genres and formats of books sold in some 4,700 brick-and-mortar and online stores.

Fueled by the release of the trailer for Zack Snyder’s adaptation, sales of the Alan Moore-Dave Gibbons collection have skyrocketed. To meet increased demand, DC Comics has printed an additional 900,000 copies of Watchmen since the teaser’s debut on July 17. That means the book will have a print run of more than 1 million copies this year.

Related: Andrew Steven Harris takes a look at the legal fight between Fox and Warner Bros. over the Watchmen adaptation, and provides my favorite headline of the week: “The world will look up and say, ’sue us.’ And I’ll look down and whisper, ‘okay’.”

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