ICv2.com reports that, in response to increased interest in Watchmen spawned by the movie trailer, DC Comics has ordered a 200,000-copy new printing of the trade paperback.
The trailer, which accompanies The Dark Knight, sent the collection of the 1986 Alan Moore and Dave Gibbons series rocketing up the Amazon.com and USA Today bestseller lists.
Retailer Brian Hibbs notes that Watchmen has flown off the shelves of Comix Experience in San Francisco:
Last Tuesday I had what would normally be a month’s worth of WATCHMEN in stock (and if you remember back to last week’s post, WATCHMEN was my #2 best selling TP in the last 12 months, so we’re talking about a real number of copies). Every single copy sold out by mid-Saturday morning. The calls have been coming in by the dozen or more a day “Do you have WATCHMEN?!?!”, so I’m going to go on a limb and suggest that no one in San Francisco has them. I put in a direct order for a “3 month supply” that I should have tomorrow, but even then I’m going to order another big stack on my next reorder cycle (unless I pay a LOT for shipping them faster, reorders take about 10 days to show) just to cover my bets (it’s not like, worst case, we won’t sell them *eventually*)
Update: The Los Angeles Times puts the print run at 250,000. And director Zack Snyder, passing along figures from Warner Bros., says 75,000 copies of Watchmen were sold just last week.