Commentator Augie De Blieck Jr. peers into the near-future and sees $3.50 as the average cover price for a comic book. How near? Try December:
I think the next price jump will be to $3.50, and the muttering over the high price of comics will be heard again. I just don’t think we’ll see mass defections of readership until we hit $3.99, though. $3.50 is still too much, but the ratio isn’t outrageous. When comics went up from $1.00 to $1.25, it meant you could only buy four comics for $5, instead of five. When prices rise up from $3.00 to $3.50, it means you’ll only get six comics for $21, instead of seven. With a hike from $3.00 to $3.99, though, your $12 will only buy you three comics instead of four.
This is likely all mental and not based strictly on the math. The $3.50 price point is outrageous for a comic book these days, though not a complete deal breaker.
The answer lies in digital distribution, of course, but the system on which this industry is based — the Direct Market — won’t make for an easy transition.
We’ll see $3.50 for Amazing Spider-Man by December. I’m sure of it. Check back here in three months to see if I’m right.