Mattel put out a press release on their San Diego plans, which includes an announcement about a new collector’s website that’ll feature exclusive action figures from several of their lines:
Starting the Monday after Comic Con, because you demanded it, Mattel will be launching a brand new Collector Website with the latest news, updates, previews and – the big one – EXCLUSIVE action figures from your favorite Mattel toy lines like CARS, DCU and more! Wait – you want more? – this new site will also be the EXCLUSIVE home of Masters of the Universe Classic action figures with a new character available EACH MONTH starting this fall!
Of course we’ll have more details including the URL name at San Diego Comic Con, but we wanted to make sure to give online toy fans the scoop first. Oh – and to kick off the new online store, we’ll be putting aside a very limited number of each of this year’s SDCC exclusives which will go on sale on the new collector web site at 8:00 am Eastern Standard Time on July 28th.
What would be nice is if the site would offer all the hard-to-find JLU figures that have come out over the last nine months or so. You can read the whole announcement over at Action Figure Insider.
July 3rd, 2008 at 11:00 am
About time some of these other companies stepped it up and tried to compete with hasbrotoyshop. Now maybe I can actually buy a Movie Master’s Batman figure too.
July 3rd, 2008 at 12:40 pm
This is only good news if I can order the DCUC non-exclusive line direct from Mattel.
July 24th, 2008 at 8:54 am
Someone please post the site name when it is announced! THANKS!