Retailer Chris Butcher noted on Friday that Marvel has about twice as many books coming out on Wednesday as DC does:
Retailers reading over their invoices for comics and graphic novels shipping next week will be shocked to discover that Marvel Comics is shipping about 34 titles next week, to only about 17 titles from DC Comics. It’s a rare thing for Marvel to ship that many titles in a week (this week, for example, they only shipped about 17 or so), but to double the output of their closest competitor? That’s very rare indeed… Until you stop to consider that one of DC’s titles shipping next week is the next installment in their summer crossover Final Crisis.
So the question is, would Marvel release 34 superhero books on the same day just to try and bleed fans’ wallets dry on the week where DC tries to make a big push with their flagship book? Well, considering nearly every one of Marvel’s top sellers is dropping this week, I’m going to go ahead and guess here: Oh yeah, that’s exactly what they’re doing. Either that or it’s the sort of hideous oversight that betrays gross incompetence. But it was probably deliberate.
Some of the books Marvel has shipping this week include both Avengers books, Ultimates 3, 1985, both X-Men books, Fantastic Four and the last Joss Whedon Runaways, just to name a few. Retailers could end up feeling the squeeze this week, as they have a lot of money tied up paying for all this product and some customers may not come in for a few weeks to buy their books.