Johanna Draper Carlson points to an article by Hudson Phillips about that oft-discussed nebulous subject, “women in comics”. Phillips talked to creators Rebekah Isaacs, Julia Wertz and Amy Reeder Hanley as well as Johanna and Comic Addiction’s Angela Paman about what the ways that women deal with the current industry. Here’s Wertz on the lack of a sizable female superhero market:
I think that women are just less interested in mainstream (superhero) subjects. Most women in comics do alternative narratives and I think it’s just a gender trait that can’t be blamed on societal standards or any sort of bias. Some feminists may laud at my saying this, but women are genetically more, er, sensitive? and tend to avoid the violent/superhero comics if only by default or disinterest. I read some of them, but honestly, they don’t hold my attention like alternative and autobio narratives do. I can’t speak for all women in comics, of course, but I know many who feel the same way.
Alternatively, here’s Johanna with another reason why women may be turned off by superhero comics:
Too many decision-makers rely on passed-down wisdom about how things are based on how they’ve been, without realizing that times, markets, and possibilities have changed. I’m reminded of the stupid comments the Supergirl editor made about how his book, featuring a badly drawn, anatomically exaggerated lead character wearing next to nothing, was aiming at girls by putting in a guy who showed some chest hair in his costume. He clearly knew nothing about what female readers wanted or considered important in their reading.