Tom Brevoort on Marvel’s core non-X-Men franchises:

IRON MAN. THOR. HULK. CAPTAIN AMERICA. These core Marvel Universe titles have had a reputation of being a bit difficult to market, especially over the last fifteen years or so. As opposed to properties like X-MEN and SPIDER-MAN that have continued to have strong youth-appeal and cool-factor as the years have rolled on, the “Core Four” all have elements to their basic make-up that have given them the reputation of being out-of-step with the desires of a wider audience in the world of the 21st Century. Now, I don’t really buy into this rap–and the fact that all of these books and all of these characters are selling very well at the moment would tend to put the lie to it. Nevertheless, it’s worth examing these myths, if for no other reason than to understand the impressions various editorial regimes have had towards these characters over the years.

It’s apparently the start of a series, which should be good reading.

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