The “digital network,” which launches in beta next month, will air shows that once appeared on the broadcast network, such as Smallville and Buffy the Vampire Slayer, and new content created specially for the site.
Warner also is launching KidsWB.com, which will feature a mix of classic Looney Tunes segments, original short-form cartoons, and games.
Original content on TheWB.com will include the thrillers Exposed and Lockdown.
The WB television network broadcast from 1995 to 2006, when it merged with UPN to form the CW. Kids’ WB ends this spring, after which the CW will outsource its Saturday-morning programming block to 4Kids.