SPURGEON: So color is probably the most important step from #1 to #2.
LEONG: Color has always been the plan. To be ridiculously cliche, black and white was part of the journey, never the destination. I think the color will do three main things for us going forward. One, we’ll be more attractive to advertisers and two, we’ll sell better. I’ve seen signs of both already, so I think the wheels are in motion. The third is acquiring newsstand distribution outside of comic stores. This magazine is perfect for new readers of comics, and we’re not really capitalizing on the content if we’re only reaching people already inside comic stores. That, and it’d make it really hard for us to feature colorists if we only ran black and white.