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Secret Invasion to hit mainstream press?

March 14th, 2008
Author Graeme McMillan

Is the Mighty Marvel Marketing Machine gearing up for another go-around again? Note the end of Bendis’ post about Secret Invasion:

Secret Invasion One Is Off To The Printer!

Whew!

thank you to the retailers, the media, and the readers for having so much fun with this and for getting over the fictious event fatigue and really getting behind the book.

i had a number in my head for the book pre shipping that i publicly declared would make me not run screaming into traffic, and we miraculously hit it.

huge public thank you to tom breevort for making sure every little detail was perfectly finessed and never letting on that i was annoying the shit out of him.

i apologize ahead of time for the mainstream press over the next two weeks. i will be repeating myself a lot. bare with me- its how you got to do it.

Mainstream press for Secret Invasion? Really? Killing Captain America, superheroes fighting over the Patriot Act, even unmasking Spider-Man, those all have hooks for the general public. But Secret Invasion? Is there a big mainstream hunger for “The Fantastic Four and Avengers are really aliens?” I’m genuinely asking - I can’t see this being anything that non-comic readers would care about, but I thought the same thing about Batwoman…
16 Responses to “Secret Invasion to hit mainstream press?”
  1. Brian Pate Says:

    Well, yeah. I think you could sell that to the press: “Remember those Captain America comics you read as a kid? Maybe he was really an alien in disguise!” I think it would make people curious.

  2. Richard Says:

    “Mainstream press for Secret Invasion? Really? Killing Captain America, superheroes fighting over the Patriot Act, even unmasking Spider-Man, those all have hooks for the general public. But Secret Invasion? Is there a big mainstream hunger for “The Fantastic Four and Avengers are really aliens?” I’m genuinely asking - I can’t see this being anything that non-comic readers would care about, but I thought the same thing about Batwoman…”

    I know what you mean. I thought the exact same thing when Infinite Crisis was getting mainstream press. The other events you mention I could understand, as they affected true icons that most anybody would recognize. But Infinite Crisis and Secret Invasion are just fanboy fodder littered with nods to previous continuity. Yeah, I read Infinite Crisis, and am looking forward to Secret Invasion, but I can’t recommend either of them to a non-comic reader without requiring them to attend a short class to explain the set-up.

    But… press is press. I’m sure it will draw some lapsed readers back to the fray. Mainstream coverage like this certainly won’t hurt, and it will at least alert folks that exciting things are still happening in the realm of printed super hero comics, and not just in Hollywood.
    -r-

  3. tom Says:

    bare, bear - what the hell, it’s not like he writes for a living. Unless he’s going to have naked pictures published somewhere? Is that the “exposure” he is referring to?

  4. Alan Coil Says:

    “bare with me- its how you got to do it.”
    _____

    What? This from a so-called writer?

    +_+_+_+_+

    And about that Captain America is dead thing? Yeah, right.

  5. Jason M. Bryant Says:

    There are people in today’s world who get on airplanes, look around at all the seats, and think, “Okay, who here might be a terrorist?”

    I think we’ll see a few stories about how Secret Invasion is paralleling modern life.

  6. Ken B. Says:

    Since when has Brevoort caught more continuity issues than create them?

  7. Steven R. Stahl Says:

    It’s fitting that Bendis would misspell Brevoort’s name, isn’t it?

    Hopefully, someone will keep a running total of the continuity errors and other mistakes within SECRET INVASION (SI). As an example, the promo for SI #1 has Stark say that “magic-based power sets” can’t detect Skrulls. Wrong. Bendis hasn’t had magic fail to detect actual Skrulls yet, as far as I know, and in NEW AVENGERS, he didn’t have anyone even suspect that “Elektra” was an imposter. There was no reason to. Any spell that probes the soul would reveal a Skrull imposter; there’s no plausible way of avoiding it. Finding that a person’s soul was masked, so to speak, by magic would be as much of a giveaway as plain exposure would be.

    I don’t see how SI would garner much mainstream press attention. There’s no relationship to identity theft, “Invasion of the Body Snatchers” was done decades ago, and alien invasions by little green men were what the “Weekly World News” was about for years. SI is something to laugh at.

    SRS

  8. Hatcher Says:

    SI, Marvel is publishing Sports Illustrated? Will there still be a swimsuit issue?

    As far as mainstream press, they have run the dayylights out of the Gov. Spitzer scandal. Bread & Circuses to appease the masses while the economy, two occupying forces in other countries, torture being an American Way, etc. Are not reported. So yeah, they will get a newsday cycle out of it unless Britney is drugged by another close advisor and does something “crazy.”

  9. Ian Brill Says:

    Never underestimate the amount of people in the press who want to write about their own geeky obsessions by spinning some kind of political commentary around it. I can’t wait to see some bum blather on about how Secret Invasion and Skrulls is an allusion to terrorist paranoia. Hell, you can just dig up some brainy article on Battlestar Galactica and just change the names.

  10. arch 14 Says:

    SRS - I believe magic’s failing comes up in the “Illuminati” mini

  11. Kiel Phegley Says:

    I have a google alert on “Marvel Comics” for work and I’ve seen a few articles about Secret Invasion come out from wire services like Scripps News and the like, so it’s not unimaginable that some local papers and other middle America type publications did a piece on Secret Invasion. Sure, it’s not at the level of a Death of Cap story, but throwing in a thanks isn’t out of place for Bendis at this point. Plus, I think a few more of these stories may be hitting once the book actually comes out.

    Then again, most of the articles I have seen smack of fanboys who work for newspapers writing up a story on their pet fascination, so maybe no one is really noticing.

  12. Ron Thibodeau Says:

    Well, lets see. Marvel had mainstream press with The Rawhide Kid. Same with the black Captian America story. Joe Q has been on Colbert report more than once hawking Marvel books (Captain America, Civil War)

    There was the death of Cap and the Civil War mainstream press.

    OMD got mainstream press.

    I don’t see why Secret Invasion won’t get some sort of mainstream press, if Marvel actively promotes their books through news outlets; Entertainment Weekly, talk shows, etc.

  13. Steven R. Stahl Says:

    Arch 14: Yes, ILLUMINATI #5 had Dr. Strange say that his magic couldn’t detect the impersonation of Elektra, but that was wrong too, because he didn’t try to see whether Elektra was an impersonation. Spells are specific; it’s not as if Strange is subconsciously using magic continuously to warn him whether anything is out of place. I get the impression, from the dialogue in ILLUMINATI #5 and the SECRET INVASION #1 preview, that Bendis simply doesn’t want to deal with the use of magic, whether it’s the Eye of Agamotto or something else, to detect impersonation, so he’s trying to cover up the plot hole by having characters say magic can’t detect impersonation, even if that hasn’t actually been the case.

    As for the claim by Iron Man in SI #1 that his armor and “technologies” can’t detect impersonations–what are those statements based on? What are his armor and those various technologies looking for? In “Star Trek,” when Spcck said that the ship’s sensors didn’t recognize something, the sensors were presumably comparing radiation against various wavelengths, particle types, etc. There were apparently no samples of psionic energy in the ship’s library. Saying that those “technologies” can’t detect Skrulls means nothing, unless those technologies are looking at things that the human eyes wouldn’t recognize. His armor and those technologies weren’t doing DNA tests.

    It looks like Bendis wants the storyline to go in a certain direction, and to have each of the heroes fearful that the others could be imposters, so he’s making the claim that the imposters are undetectable, even though there’s no basis for doing so. He might not know enough about biology to realize that tests can be very specific.

    SRS

  14. JPBoyle Says:

    Mainstream press for SI? Hmm. It lacks the shock value of killing an American icon (Cap), having another unmasked (Spidey) or heroes fighting each other (CW).

    While SI is, like FC, big news to comic fans, it holds little interest for those outside comicbookdom, as one poster previously said that it would take a short class just to get someone outside to understand what the hell is going on in either one of the major events.

    Anyway, while I am looking forward to both big time, FC is criticized for being just another crisis (but its written by freakin Grant Morrison!!), but SI is riffing off of an old theme of aliens hiding among the ones you know and love. Anyone remember “Star Trek: DS9″ and their big Dominion War arc? There were shapeshifters who had infiltrated Earth but just a handful, cos that’s all that was needed to sow the seeds of fear and mistrust. To me, I can understand why Bendis wants loads and loads of Skrulls, more action and more reveals, shock and awe etc., but if the Skrulls really wanted to take over the planet, why not engineer a biological weapon that killed off humanity but didn’t destroy the ecosystem? Or, if you do want “Whom Do You Trust?”, the Skrulls would have just replaced a few heroes, villains and ordinary joes, and during a series of staged fights all over the world, in Times Square, Tianneman Sq, Trafalgar Sq, Red Sq, reveal themselves as Skrulls. Then all they would have to do is sit back and watch as humanity tears itself in terror and fear that your own wife, husband, son, daughter, brother, sister, father, mother, fried, neighbour etc had been replaced by shapeshifting aliens and even the heroes and villains have been replaced. Of course, there’s no way humanity would pull out of that tailspin, but if you wanted to kill of the 616 Universe Earth, it’d be a hell of a way to go!

    Still, props to Bendis, he’s a damn good writer, one of my favourites, and I’m sure he’ll deliver one hell of a story. Same goes for Morrison and FC. Man, this summer is good for the events!

  15. Kevin Huxford Says:

    I don’t think it is a stretch to think that Quesada might appear on The Colbert Show again. Quesada stepped up when Colbert needed guests badly, the two seem to have a good relationship with each other, and Colbert might bring him on to do further promotion.

    Didn’t Quesada appear and show pics of Obama and McCain as Skrulls already? I remember seeing posts about it online. So…SI has already been getting mainstream press in advance of it hitting the stands. Kinda makes some of this discussion moot. :)

  16. James Sime Says:

    I think Marvel is right, they *are* going to get some interesting mainstream press. But not for something silly like shapeshifting alien skrulls.

    What they’re going to get that press for is the Secret Invasion viral marketing campaign, which has honestly been pretty kick ass!

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