Speaking of movie marketing, ibelieveinharveydent.com, one of the viral sites for Batman: The Dark Knight, is now fully functional. The site serves as the hub for the fictional campaign of Harvey Dent for Gotham City district attorney, complete with poster downloads, and a call for videos and photos of people supporting the candidate.
There’s also sparse information on a planned nationwide tour of the Dentmobile.
I like that they are giving Harvey Dent some attention going into the movie, but if they replace the Joker promos it will be disappointing. Ledger’s death was tragic, but I think it is a mistake to take attention away attention from what many felt was going to be an amazing performance because of his death. He is still in the movie regardless of what happened, they shouldn’t shy away from his role.
Comment by Zac Goyette — March 10, 2008 @ 1:20 pm
I don’t think they’re trying to take attention away from Ledger or his performance. 95% of the viral campaigns for this have involved the Joker, and the only real pieces of Harvey that we’ve got are the ‘I believe in Harvey Dent’ banners, and the subsequent defacings of them.
As it is, let them shine the spotlight on him a bit. We all know Ledger’s going to be stellar in this movie.
Comment by Statham — March 10, 2008 @ 1:45 pm
Dentmobile?
Comment by Tom Spurgeon — March 10, 2008 @ 5:05 pm
It’s like the bookmobile. Only with a horribly disfigured district attorney instead of books.
Comment by Kevin Melrose — March 10, 2008 @ 5:32 pm
In a somewhat-related story, am I the only one a little annoyed that Eckhart keeps calling him “Harvey Two-Face” in interviews about the movie? I’ve read more than one where he calls him that.
Comment by Dave — March 10, 2008 @ 5:50 pm
There’s really no need to to any more publicity around the Joker right now. When the movie is close to coming out, yes, but not now. Everyone’s already seen the trailer and heard the buzz about Ledger’s Joker. Everyone is already excited about that. So right now it works for them to focus on a different aspect of the movie.
Comment by Jason M. Bryant — March 10, 2008 @ 5:58 pm
‘In a somewhat-related story, am I the only one a little annoyed that Eckhart keeps calling him “Harvey Two-Face” in interviews about the movie? I’ve read more than one where he calls him that.’
It’s kinda common, I think. He might just use it as a general term, but they referred to him as that in Batman Forever, and I think they call him that in more than a few of the books, once or twice.
Comment by Statham — March 11, 2008 @ 2:01 am