Joe Casey talks to Tom Spurgeon about the hazards of promoting your work while at the same time promoting his new Marvel series, The Last Defenders:
SPURGEON: Does part of how you hype a book depend on accessing non-comics sources or is most of what you do tied into the comics press and comics-interested press?
CASEY: I might be somewhat short-sighted, but I really have no interest in outreach promo anymore. That is, I abandoned chasing anything that stinks of the “mainstream media” long ago. The thing about the dedicated comic book press is simply this… those guys like comics. They like to talk comics and so do I. My aim for creating awareness for something like Defenders is to hook in those readers who want a cool Marvel superhero team book. I know they’re still out there, because I’m one of ‘em. I talk to the comics press because we speak the same language. And I like that language.