Mark Millar will do whatever it takes for you to check out Kick-Ass, even if it means putting you in the book itself:
Okay, as you might have noticed, Kick-Ass hits the stores tomorrow. But remember: Johnny and I are doing all this ourselves. We have no Marvel marketing machine behind us here. It’s just two guys and one of them can’t even talk properly (I have a Scottish accent) so we need all the help we can get.
The big thing to remind everyone on a heavy Wednesday is that the book is actually out. Our orders were through the roof, but if people don’t know it’s on the shelves then it’s all for nothing. So to get the word out there we propose that tomorrow officially becomes KICK-ASS WEDNESDAY and we promote that fact by getting the following poster on as many websites as possible.
…The first 100 people to link will receive a thank you, by name, in the next issue of the book. Once all the comic boards have been done, extra points to anyone who can stick this on the other sites too. Movie sites would be great, but let’s see how mental it gets and see if we can get threads going in Popular Mechanics or whatever.
Thing is, Kick-Ass doesn’t appear on Diamond’s shipping list for tomorrow… Mistake (Criminal also doesn’t appear, surely both books can’t be off), or is the book shipping late without the creators’ knowledge? (EDIT: Dick has solved the confusion; the book is shipping. See the comments below.)