Like many media outlets are doing this week, The Wall Street Journal turns their attention to Super Bowl advertising, providing details on where and when you can see the Iron Man commercial:
Paramount Pictures is using its ad spending to promote the May release of superhero film “Iron Man.” People who watch the game on TV will see a commercial for the movie. People who visit any of the major online Super Bowl ad polls will also see the spot. Visitors to MySpace can see an Iron Man profile on the site. And if people search for terms related to Iron Man on Google, it will turn up there as well. On ESPN.com, ads will show the TV spot and prompt visitors to go to the “Iron Man” Web site to register for downloads and giveaways.
“Online can extend the 30-second spot into a five- to 10-minute experience and make it have much more impact,” said Amy Powell, senior vice president of interactive marketing at Paramount Pictures.
January 29th, 2008 at 1:37 pm
Actually the kind of imaginative commercials one ordinarily sees only during the Superbowl can be seen 5 nights a week at 11 PM on the cable channel ION in a one hour show called FIREBRAND. Those commercials can also be found at Firebrand.com and they’re definitely imaginative and often I’d never seen any of them before and most of them are English language commercials. That was the first time I ever saw the commercial with a chipmunk which farts an arctic wind (you can also find that one on Youtube).