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Just Past the Horizon: That’s Not Power

January 11th, 2008
Author Lisa Fortuner

In the past 16 hours I’ve gotten four links on the February 2008 Playboy cover, which features Tiffany Fallon as Wonder Woman (she is completely nude with body paint except actual high-heeled boots, which gives me tangential impressions about the need to alter the natural female body that I can’t quite articulate right now). I want to get some thoughts out there on this.

I know a lot of people have a Wonder Woman fetish. And that people will fetishize everything. And, of course, Playboy is a magazine specifically for that. What bothers me is the text on the inside cover (from Pink Raygun — that link is NSFW, scans from inside the magazine):

You know the painted lady on our cover as Playmate of the Year 2005 Tiffany Fallon, but to usher you into the cover story, Sex in America, we recast her as that champion of truth, justice and American Sensuality, Wonder Woman. Tiffany, a modern-day Lynda Carter, has been honing her TV skills. She appeared on TV’s The Simple Life with Paris Hilton, became an weekly co-host for the International Fight League’s Battle Ground and accompanied her country music star husband, Joe Don Rooney of Rascal Flatts (Still feels Good is in stores now), to numerous awards shows. What’s next? “I’ve been filming The Celebrity Apprentice,” says Tiffany. “At first I was intimidated because I was one of the youngest contestants. But I brought a fresh outlook to the tasks. I can’t tell you much more, you’ll have to watch.” If this wonderful woman is involved, we’ll have our eyes glued.

Now, Tiffany Fallon might be an angel of mercy. She might spend her Saturday mornings at the Rescue Mission serving soup to the hopeless. She might spend her Sunday afternoons reading to the blind. After a photo shoot, she might go down to the local children’s hospital and put on a puppet show. She might even secretly fight crime after dark. But that’s not in the resume, that’s not the base of the comparison to the superhero and the actress who played the superhero.

And sure, Lynda Carter was a Beauty Queen, but when she put on that uniform in the 70s she was a role-model for little girls. She was their superhero. She was attractive, sexualized by a lot of the viewers, but she was also a symbol of idealism and power and capability. She was cast because she looked the part and radiated warmth and goodness. She means a lot to a lot of people.

Not a single thing in Fallon’s resume, as quoted above, says “superhero”, “symbol of idealism, power and capability”, “role-model”, or “warmth and goodness.” There’s really no reason to call her the “modern-day Lynda Carter.” She’s a reality TV Queen they thought looked hot in the costume, and who very likely enjoys the idea of herself as a superhero.

But it’s one thing to dress up like Wonder Woman and take pictures for a magazine that does that. It’s another thing to take the symbol of Feminist empowerment and just toss it out there in your cover blurb as though this is the exact same thing. It’s not. It’s sex culture. It’s been around for years. It may have felt liberating in the 60s, but it’s not anymore. It may be fun in some ways, but it’s not powerful. It’s not inspiring. And on some levels, it’s downright depressing.

That a successful woman is only acceptable to many people if she is also sexually attractive is annoying enough. That sexual attractiveness trumps everything to a number of people is infuriating. That compassion, strength, dignity, and heroic idealism are presented as interchangeable with sexual attractiveness is offensive and just plain wrong no matter where it happens.

And before you ask: No, it’s not like I expected more of Playboy. I didn’t expect anything of Playboy. Playboy is what it always has been, entrenched in tradition but pretending to be subversive (if they were truly subversive they’d have emphasized real power as sexy in itself rather than pretending pre-packaged sexuality is power). But this is a example of a larger problem. There’s a dishonesty in our society when it comes to women’s abilities (there’s a tendency to hide and ignore those abilities), and a habit of appropriating powerful symbols for women into pleasurable symbols for straight men (which robs the women’s symbol of it’s power).

24 Responses to “Just Past the Horizon: That’s Not Power”
  1. Prem Says:

    “And before you ask: No, it’s not like I expected more of Playboy. I didn’t expect anything of Playboy. Playboy is what it always has been, entrenched in tradition but pretending to be subversive”

    I’d say of superhero comics, they’re entrenched in tradition, but pretending to be relevant.
    Although there’s one big difference between what’s going on here and what happens in actual comic books. In comic books characters don’t opt to be hypersexualized and deformed to the distorted will of artists and writers. They’re fiction.
    Tiffany Fallon, on the other hand, is a person. She’s also a wealthy person who in no reasonable sense needs this job. Does Playboy shape the way growing boys and grown men view women? Yes, and in a very misguided way. But by the same token Ms. Fallon is playing the game and winning. She’s using what she’s got to achieve those things our screwed up society values most: celebrity.
    Since we know celebrity isn’t really healthy, and that it actually causes more damage than good, why don’t we stop complaining about examples of the problem? I can take a five minute drive and see thirty example of the problem, and in a place like this you’re preaching to two choirs, one that already agrees with you, and another that’s too naive and full of sh*t to care. No matter how many times you bring it up.
    In fact, a lot of these pervert fan boys just hate you more for it. (you being us, people who want a better world, full of healthier, happier people)
    I don’t know what else there is. What’s the solution? because I’ve heard about the problem a thousand times before.

  2. The Ugly American Says:

    Thanks for the links, Lisa! I can’t believe I missed this!!!!

  3. Scott William Foley Says:

    I thought you made a good point with the comparision Playboy made to Carter, Lisa. I wonder if Carter will come out and admonoish linking the two?

    Futhermore, I wonder if DC and its parent companies will have a problem with using Wonder Woman’s image, or if they’ll accept it as free publicity. With Simone finally writing WW, I’m not sure this is the image they’re currently striving for.

  4. Alexa Says:

    I wonder, did DC sign off on this? I mean, the costume design is trademarked, isn’t it?

  5. Scott William Foley Says:

    Oops. Spelled “admonish” wrong. As the kids say, my bad.

  6. RMC Says:

    I don’t think, speaking as a heterosexual male, that appropriating Wonder Woman as a symbol and sexualising her, as in the above link, necessarily disempowers her. It depends very much on how you view sexuality. There’s a tendency to view sex as an indignity thrust upon us by nature and hence a private matter but the sexual element of Diana as an icon is right there on every cover. She goes into battle in a lyotard with every muscle, sinew and curve deliniated or displayed but despite this isn’t objectified. It’s not the kind of thing which registers consciously, I think. But it’s irreducibly wedded to her preeminence as a figure in pop culture. I think this symbolic undercurrent is half the reason she hasn’t generally sold as well as Superman or Batman because yes, there are continuing problems in Western Culture concerning Power and Gender and WW is a confrontational image in this regard. In the comics universe(s), she’s the proverbial “troublesome woman” totally necessary but awkward in relation to the traditional role of superheroes. She has problems that alot of Marvel characters don’t since Marvel is the more angst-y contemplative storyverse and more at home maybe with that sort of “what is my role?” soul-searching.

    And there are other ways her image could be appropriated. Just happens that Playboy got there first. I bet there’s a magazine out there somewhere that wants to convince Hilary Clinton to put on the costume for a photo-shoot… though not for the same reason, I figure.

  7. Spencer Carnage Says:

    Yeah, I don’t know. Just seems like the exact same thing you would see on the cover of a Wonder Woman comic brought to real life. The only difference is that its on the cover of Playboy, which automatically is going to carry negative connotations. Especially with feminists. I don’t see this as any more damaging than your typical WW cheesecake cover.

  8. zhinxy Says:

    I find the cover as cute as two hells full of Fredericks of Hollywood Devil Girls. Superheroine porn usually bothers me not a whit when it’s not shoved oddly into what are ostensibly story pages. But yes, the text is infuriating.

    Pure, no B.S “We dressed a playmate up as WW because it’s hawt” is not, IMHO, particularly offensive.

    The straight-faced implication they’re celebrating all she stands for in doing so? That’s eyeroll-inducing.

  9. Kirk Boxleitner, a.k.a. K-Box Says:

    Yeah, see, usually, I’m totally with the feminist movement’s criticisms of the exploitation of female characters in superhero comics, but … this?

    I’m sorry, but in the words of Dustin Hoffman in Wag the Dog, “This? This is nothing.”

    I mean, I’m sorry, but all I can assume is that whoever wrote this article has obviously not seen any pornography that’s been produced in the past two decades, because if they had, they’d know that Playboy is quite possibly the last adult magazine in existence to finally feature a model undressed as Wonder Woman.

    No, really; go ahead and check. Penthouse, Hustler, Club, Score, Swank, Genesis, High Society … literally every single one of them has already used this idea (many of them more than once), and I can guaran-goddamn-tee that every single one of them was far fucking filthier than Playboy’s layout has any hope of being.

    Now, if you object to seeing an icon of female independence being reduced to a male fantasy, fair enough, but at this point, “Wonder Woman as a porn character” has become such an overused trope, even within the relatively repetitive genre of pornography, that it’s long since become cliche.

    By all means, object to what it represents, but please recognize that what you’re objecting to is not a new thing, and indeed, considering that this latest iteration of it is coming from Playboy, I’d wager that it actually stands a decent chance of treating the character more chastely and respectfully than the actual comics themselves.

    At this point, taking offense at anything done by Playboy is like thinking that the worst problem facing public schools is kids who wear their baseball caps backwards, because even within the realm of degrading portrayals of female comic book characters, this doesn’t even rate. I’d still consider Identity Crisis and “One More Day” way more offensive, from a feminist standpoint.

  10. zhinxy Says:

    K-box, insofar as anybody is complaining about the pictures - which are cute, and really quite tame as these things go, and insofar as - as you pointed out - anybody is acting as though this isn’t a cliche, I agree completely.

    But the bulk of the eyerolling hasn’t been at porn-WW qua porn-WW from what I can tell, but the write-up accompanying it.

    Which I do find vexing, for much the same reasons ragnell/Ms. Fortuner does. (Although, to be honest, only mildly vexing.)

    Wonder Woman porn is fine in my book. Maybe even more than fine, from time to time. But that write-up feels a bit like… taking pictures in the “naughty nun” vein and then claiming you’re celebrating virtue?

  11. Kirk Boxleitner, a.k.a. K-Box Says:

    But the bulk of the eyerolling hasn’t been at porn-WW qua porn-WW from what I can tell, but the write-up accompanying it.

    This assumes that the sort of people who would a) seriously be influenced by the text in a Playboy pictorial would also b) be at all inclined to read the text in a Playboy pictorial.

    And again, I’m sorry, but wasn’t one of the original feminist objections to magazines like Playboy that such critics were calling bullshit on those magazines’ claims that anybody “reads them for the articles”?

    Can’t have it both ways.

  12. zhinxy Says:

    This is where I’ve latex-painted myself into a bit of a corner, I fear. I’m far from anti-porn, I’m already on record as kind of liking the pics myself, and I really hate the idea of putting words into anybody else’s mouth.

    And while I am familiar with the indignant attitude that nobody’s reading these things, I’ve never really shared it - My buddy DID used to work on putting the Braille edition out, after all!

    So I will simply say that even a feminist arguing that nobody’s actually reading the write-up can still say that it IS a document of the attitude Playboy’s presenting the pics with. And get out of dodge for the moment, because, again, I’m hardly the Voice Of Those Bothered By This, and I don’t want speak for those who are. ;)

  13. Kirk Boxleitner, a.k.a. K-Box Says:

    My buddy DID used to work on putting the Braille edition out, after all!

    … You gotta be shittin’ me. I always thought the “Braille edition” of Playboy was a standup comedy joke, for obvious reasons.

    And I understand and accept the rest of your position on this. :)

  14. Sallyp Says:

    I can’t believe that we haven’t addressed the REAL issue at stake here. Her Boots are Totally Wrong! They aren’t supposed to go over her knees like that! And where is the white stripe? For that matter, where is her Tiara! Or her Lasso?

    Sloppy, people. Just sloppy.

  15. Michael Says:

    K-Box has a good point. But to expand on that… think of Playboy as the gateway porn mag. It’s probably the safest, tamest, most friendly, recognizable, household-name porn magazine out there. It’s the one fathers buy for their teenage sons with a wink and a nod…

    and if Playboy’s doing it, then by golly, it must be okay and safe and acceptable. When Hustler and Swank and all those others did it, it was sleazy and well, porn. Smut. You call it as you will. When Playboy does it, it’s saying that it’s acceptable to sexualize Wonder Woman, and take it mainstream. And people are afraid of that. And they object.

    That’s my thought. Part of why people object to this is because it represents the transitioning of the sexualization of a comic book icon from the back alleys of porn where it could be politely ignored, to the mainstream world, where it’s in their faces.

    I could be wrong, though. :>

  16. Robert Jones, Jr. Says:

    Prem,

    You’ve said all I’ve ever needed to say.

  17. Robert Jones, Jr. Says:

    And yet DC does EVERYTHING in its power to prevent the sexualization of Batman and Robin.

    I wonder why there’s a double standard (he said sarcastically).

  18. Kevin Johns Says:

    Wow, great article and some thoughtful responses. Good stuff.

    I’m not quite sure when Lynda Carter became a touchstone for feminist approve iconography though…

    Given current standards regarding acceptance of sexuality in popular culture, a modern issue of Playboy has probably about the equivalent offensiveness as the 70’s era cheesecake that the Wonder Woman TV show represented in its day.

  19. Grant Says:

    K-Box, nobody over the age of sixteen is stupid enough to buy Playboy for the pictures alone. What does each issue give you? Twenty pages of girlie pics? For six bucks? That’s the worst value for money I’ve ever heard.

  20. Korina Says:

    The picture didn’t bother me really but the article and comparing her to Carter was just stupid and laughable.

  21. Andy G Says:

    Young boys have always bought American comics (at least in part) for their sexualisation of women, with hyperrealistic or even downright preposterous anatomy and costumes most real women wouldn’t even wear on a beach. They use pictures of women as a substitute for real women, and then when they become adults they use real women as substitutes for the pictures. All mainstream superhero comic readers that have passed puberty have to acknowledge this as part of their psyche. Playboy operates in a similar way, as did the Wonder Woman TV series.

  22. C Says:

    “Young boys have always bought American comics (at least in part) for their sexualisation of women, with hyperrealistic or even downright preposterous anatomy and costumes most real women wouldn’t even wear on a beach.”

    I have never in m life bought a comic for the pictures of women. What a ridiculous assumption on your part.

  23. Bob Schreib Jr. Says:

    ??What if they cast this model, Tiffany Fallon, in the much-rumored Wonder Woman movie? Stranger things have happened!

  24. Andre Says:

    Oddly I did pick up a few copy’s of Catwoman as a kid for the sexy outfit but oddly my wife used to pick up copy’s of X-men to look at the guys. =/

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