Tom Brevoort wants you to stop questioning his authority:
I said it yesterday, and I’ll say it again today: AMAZING SPIDER-MAN #546 is a good comic book. I don’t say that because I have to, I don’t say it because I’m “spinning”—I say it because, as far as I’m concerned, it’s true.
And like with any other book my office puts out, I don’t see any need to debate its merits—the proof is in the book. Again, if it wasn’t to your tastes, that’s completely okay. But I know a good comic book when I see one. And I’ll count on the readership as a whole over time to prove this out.
And I really do appreciate your concern for my reputation. But given that “Avengers: Disassembled” completely destroyed the Avengers franchise, CIVIL WAR was the worst comic book known to man and the Death of Captain America was an abomination, I think my instincts in this area are reasonably sound.
Again, your mileage may vary.
January 11th, 2008 at 1:29 pm
It’s nice that Tom took one of the most extreme posts about Brand New Day instead of one that really comes from a level headed person who disagrees completely with this direction, which is what most of the critics are.
January 11th, 2008 at 1:37 pm
“which is what most of the critics are.”
Uhm, no, if they were level headed they would understand that the marriage has lead to nothing but bad Spider-Man comics.
If they were level headed they would realize the truth. They can trot out maybe a handful of stories. But 20some years later, married Spider-Man was still mediocre even in the hands of PAD and JMS.
Simply put: You can’t DO SHIT Peter Parker married to MJ. Because he won. He got the girl and he wins. How the hell am I supposed to feel anything for this guy with a model wife? He gets to go home and **** a model. I can’t relate to that. I meet a guy like that in real life, and I wonder what the hell he’s doing hanging out with me and not ****ing his MODEL WIFE.
It was a boneheaded, dumbass mistake that took a boneheaded dumbass story to fix.
All I care is that it’s fixed. Hopefully forever.
At least Joe Q had the balls to admit the truth.
January 11th, 2008 at 1:44 pm
“AMAZING SPIDER-MAN #546 is a good comic book”.
I agree.
January 11th, 2008 at 1:51 pm
Sales do not equal quality. In my opinion such sweeping changes to comics history shows a real lack of understanding of the characters involved, and an inability to write awesome married characters is just sad.
As with a lot of series-sweeping storylines coming out of the Big Two, I’m just waiting for the reboot for the reboot.
January 11th, 2008 at 2:03 pm
There is some correlation between sales and quality but it’s not absolute. You have Wolverine cutting up ninjas for 20 pages with pretty good art and no sensible story and it’ll sell.
January 11th, 2008 at 2:10 pm
“and an inability to write awesome married characters is just sad.”
How many times does need to be said: THIS IS NOT ABOUT MARRIED CHARACTERS.
This is about a Married SPIDER-MAN. Peter Parker married to Mary Jane.
It did not work. They should’ve realized after a couple years of crap stories, but they wasted 20some years on trying to make it work, and NO ONE COULD DO IT.
January 11th, 2008 at 2:11 pm
Oh, c’mon. That’s a pretty misleading headline, Graeme, especially with Tom’s comments clipped out of context. Tom’s clearly (and calmly) responding to all the hysterical message-board mavens who are screaming at the top of their lungs, “PROVE TO ME THAT THIS IS A GOOD COMIC BOOK! PROOOOVE IIIIIIT!” which is an insanely stupid demand. As Tom says, if it’s not completely to your tastes, that’s perfectly okay. But in the entire history of the internet, no one’s ever changed someone else’s mind about liking a comic they’re determined to hate.
January 11th, 2008 at 2:23 pm
ElCoyote, weren’t you the one whining on comicboards.com/smb with this:
“Anyone who has a problem with me is sad, pathetic and weak and can’t take someone telling the truth.”
January 11th, 2008 at 2:25 pm
Who SAYS this isn’t the Marvel Age of Everyone Needing a Time Out?
(msyelf included)
January 11th, 2008 at 2:27 pm
Do you really need to start lying in the titles in order to get people to read the story? Seems kinda crude
January 11th, 2008 at 2:33 pm
Folks, this is Graeme we’re talking about. Snark is the coin of his realm.
January 11th, 2008 at 2:56 pm
I Agree I Loved The New Amazing. We Sold About 140 Copies And After Over 20 Years In The Biz Thats Not Bad. People That Didnt Like It Did Not Buy It, Not A Problem. People That Did Had No Problem. I Liked It But Then Again I’ Ve Read Legion For 27 Years!
January 11th, 2008 at 2:56 pm
I love snark (and Graeme) as much as anybody, but the title is definitely not indicative of what Tom’s post is really addressing. In fact, he is actually saying the opposite of “This book is good because I say so”.
January 11th, 2008 at 3:23 pm
Oh man, in combination with the comment you made about Joey Q sacrificing Captain America on the alter of mainstream news, you are 2 for 2 for silly comments.
Don’t ever change Graeme!
January 11th, 2008 at 4:03 pm
I think the key problem with the marriage is that it required Spider-man to do things that for the franchise it was impossible:
1. CHANGE over time
2. GROW and mature as a person
3. Ultimately END.
I guarantee they will keep Parker dating one chick after another, battling the same villains year after year, until the day it stops being popular. Seriously, Aunt May is still alive? Whatever. Ask a kid or a teenager on the street of what they think of OMD and see what they say. Any storyline that is tied to a million dollar franchise, isn’t really a storyline anymore. It’s just another commercial. I don’t have a problem with that but I think readers should be aware of that. There was nothing wrong with the spidey-marriage, except that it became increasingly harder to keep anything permanent from happening. So now you’ll read stories that aren’t meant to enlighten or touch you as readers, but just what will keep you coming back to see what happened…though that answer will ultimately be — nothing.
AE.
January 11th, 2008 at 4:15 pm
The headline is pretty off the Mark, Graeme. Tom saying that he liked the book and believes in its future is no the same thing as “because I say so.”
I think there are good arguements on both sides of the issue, but exagerations obscure the good points.
January 11th, 2008 at 4:49 pm
Lets See Change, Grow. And, End. We Are Talking Serialized Fiction Over 40 Years? Why Do People Expect Change From Fables And Fairy Tales? Because That’ S What We Are Talking About. Spider Man Didn’t Change For Your Dad Or His Father He Stayed 1 . 0 Peter Parker But Suddenly He Has To Change And Grow Old With You. Sherlock Holmes Didn’t Die Or Age. Spock Didn’t Die, Oz Didn’T Die Or Go Away. Stop Being Selfish Read Your Back Issues And Let The Book Evolve. Change Is Not Always Evil. Let The Light In People, Dont Live In The Dark. Its An Imaginary Story. They All Are.
January 11th, 2008 at 4:53 pm
And you T Vort can leave with Quesada. Marvel sucks now Tommy. YOu may have a fast knowledge and no all the trivia about Marvel there is but you are so off base you should be ashamed of yourself.
January 11th, 2008 at 6:23 pm
“ElCoyote, weren’t you the one whining on comicboards.com/smb with this:”
Huh, looks like he did.
http://www.comicboards.com/smb/view.php?trd=080111135650
January 11th, 2008 at 6:45 pm
“It’s nice that Tom took one of the most extreme posts about Brand New Day instead of one that really comes from a level headed person who disagrees completely with this direction, which is what most of the critics are.”
“Uhm, no, if they were level headed they would understand that the marriage has lead to nothing but bad Spider-Man comics.
If they were level headed they would realize the truth. They can trot out maybe a handful of stories. But 20some years later, married Spider-Man was still mediocre even in the hands of PAD and JMS.”
Come on now… a level-headed commenter would realize that this is just comics… entertainment and fluff in the bigger picture… and OMD won’t matter in a year. What’s changed now will be undone or changed further by future writers. Such is the nature of the game. Remember how crappy the clone saga was during the ’90’s? Does any of that even matter today? Writers and fans will choose to ignore or acknowledge OMD as much as they did the clone saga, which is to day, probably not much.
-r-
January 11th, 2008 at 7:40 pm
To respond: I don’t care if Spider-Man ages or not. I don’t read the book anyway (oh and neither do a lot of people). My comment was that the book has been in reruns for years. Reboots after reboots. My point was that you are being re-sold the SAME bill of goods year after year. Sherlock Holmes never got old, but his adventures/mysteries were always different. He didn’t fight Moriarty, beat him, put him in jail, and then fight him again 8 months later when the book started to slip in sales figures.
It’s the Disney approach to storytelling. Find a working formula and repeat it again and again.
Maybe it doesn’t matter to you. I know that there is a legion of loyal fans that will follow this title right to the bitter end, even though they gripe about things like OMD.
Personally, I think that if the book is not able to grow/change then it starts to become inauthentic. It starts to become very calculated and artificial. DC gets away with it because it’s characters are ICONS that people write stories about. The Marvel universe has always been about people that became ICONS that people write stories about. If people don’t change they get very boring, very quickly.
At the end of the day, my kids, like many kids aren’t going to be reading spider-man anyway. I’m glad so many people like and continue to read the book. I read Spider-man for years as a kid/teen. It’s comforting to know that 10 years of NOT collecting it and I haven’t missed anything.
AE.
January 11th, 2008 at 7:49 pm
It’s just ink on paper. Some of it I like, some of it I don’t. But I’ve always respected Brevoort. Still do. Welcome back, Graeme. Good job fostering reaction, as you always do and will. And it’s always enjoyable. Thanks.
January 11th, 2008 at 9:07 pm
One thing J. Michael Stracynski hasn’t commented on is that what OMD really did is completely retcon out of existence all the Spider-Man stories he wrote. Seems like he might have something genuine to complain about there.
January 11th, 2008 at 9:38 pm
Two things none of these remarks will change:
1) I grew up with Spider-Man and won’t buy his book when it says everything I read din’t happen.
2) Spider-Man is actually STILL married. A vow made before God cannot be undone by the devil. So Marvel really just made him a cheat.
January 11th, 2008 at 11:14 pm
I have to tell you, Graeme, that headline and the way you’ve chosen to take my comments out of context and then spin them is reprehensible–almost as bad as the behavior that prompted that blog entry in the first place.
I may not have always agreed with your point of view on things, but I thought you were better than this. Guess not.
Tom B
January 11th, 2008 at 11:24 pm
Hey, Waid, while I’ve got you here, where is Salvador? I really enjoyed that book.
And as a consolation prize for Mr. Brevoort, Sub-Mariner kicked ass.
January 12th, 2008 at 1:22 am
“One thing J. Michael Stracynski hasn’t commented on is that what OMD really did is completely retcon out of existence all the Spider-Man stories he wrote. Seems like he might have something genuine to complain about there. ”
Actually, he did complain about that. He said he was very annoyed that he wasn’t allowed to retcon out Gwen’s children. He said he’d always assumed he’d get to do that at the end of his run.
JMS’s comments have been that he wanted to retcon more stuff, not less.
January 12th, 2008 at 7:26 am
I have to say, Graeme, I took that post to mean “Look, when I say I like something, I genuinely mean it. Stop telling me that I hate it really and I’d say so if I could.”
In other words, I think Tom is implying that if there were to be, hypothetically, a Marvel comic that he wasn’t totally convinced by, he would just avoid talking about it instead of going around claiming it was wonderful.
January 12th, 2008 at 11:13 am
Has there ever been a book/event Tom has said he didnt like?
January 12th, 2008 at 1:14 pm
Brevoort has resorted to the “it sells, so it’s good” argument before to fend off criticism. In this particular case, the content of ASM #546 is entirely dependent on the content of ASM #545, so many fans are complaining about and criticizing both issues. He can’t defend the content of ASM #545, so I don’t believe he’ll try.
SRS
January 12th, 2008 at 2:34 pm
“Has there ever been a book/event Tom has said he didnt like?”
Tom did an entire series on his blog not long ago about comics he had a hand in that he did not consider “good,” so not only does he cop to not liking stuff, he’s not afraid to call *himself* out on the carpet for what he perceives as not living up to expectations.
January 12th, 2008 at 3:36 pm
Actually the headline was representative of what Tom B said.
“I said it yesterday, and I’ll say it again today: AMAZING SPIDER-MAN #546 is a good comic book. I don’t say that because I have to, I don’t say it because I’m “spinning”—I say it because, as far as I’m concerned, it’s true.
And like with any other book my office puts out, I don’t see any need to debate its merits—the proof is in the book. Again, if it wasn’t to your tastes, that’s completely okay. But I know a good comic book when I see one.”
I understand that Tom doesn’t need to (nor probably has the time, nor in my opinion has the ability to) PROVE the book is good. But what was his response to the poster?
In a nutshell is, “it’s a good book because I know a good book and say it’s a good book.”
And that’s what Graeme’s title represented.
January 12th, 2008 at 5:06 pm
I’ll say it again. Tom said that thought the book was good and he understands if other people didn’t. Saying the he’s not going to debate it means nothing more than that he’s not going to try to convince you that your personal tastes are wrong just because his personal tastes tell him that he liked the book.
And that is the exact opposite of the insulting statement that Graeme made in the headline. Tom didn’t say anything close to, “you should stop questioning my authority,” he said, “your mileage may vary.”
January 12th, 2008 at 5:46 pm
“But I know a good comic book when I see it.”
Meaning if you don’t think its good, then you don’t know a good comic book.
But that doesn’t mean stop questioning his authority right?
Only, it does.
January 12th, 2008 at 6:25 pm
Some of Brevoort’s supporters are misrepresenting the issue at hand. The issue isn’t whether ASM #546 is a “good” book, judged entirely on its own and ignoring Spider-Man’s history; the issue is whether the story content within that issue should exist, given how badly ASM #545 failed as a story. The prior post that Dusty commented on, “Tom Wants Hits,” ( http://www.marvelonline.com/blogs/Tom_Brevoort/entry/1003 ) was devoted to promoting ASM #546, minimizing the problems with ASM #545, and adding that even if there were problems with ASM #545, they no longer matter, because ASM #546 is so darn good.
In effect, Brevoort is arguing that continuity issues and blatant discontinuities in a serial don’t matter, because if fans like the story (and future stories) resulting from the discontinuities, that’s great. Forget the past; Marvel only wants you to anticipate the great stories they’ll be putting out in the future.
That strategy might work with fans who regard any comic as throwaway entertainment, but Brevoort is failing to fulfill his responsibility to ensure that fans can enjoy what’s in the comics they buy as actual stories, with viable plots, characterization, and themes. When fans have objected to that in the past, he points to sales as justification for his work. That’s what he did with “Avengers Disassembled” (and NEW AVENGERS), which the series Ben Morse referred to in comment #31 built up to–probably because he didn’t see other options. If he’d tried to defend “Avengers Disassembled,” on its merits, he’d have been humiliated.
So, Brevoort is letting the most ignorant and uneducated fans in the market set the tone for the story content in the comics he puts out. People can decide whether that’s a professional approach to take.
SRS
January 12th, 2008 at 8:15 pm
No Steven, we’re not misrepresenting his statements.
Tom never says that continuity doesn’t matter. He never makes that statement at all. He makes arguments about why the books that are coming out are good. He makes a case that some people are saying that it’s the details that are the problem when they were mad about the break up before those details were revealed. These are reasonable points. Maybe points that can be reasonably argued against, but they are reasonable for him to believe. However, raising a good point is not the same thing as saying that all other points are invalid.
Personally, I don’t think the continuity changes were a good idea. I wouldn’t have supported this story and this reboot plan if I worked at Marvel. However, that doesn’t mean that there aren’t good arguments for it. To say that Tom is saying “forget the past” even though he never says that is putting words in his mouth. So I don’t think I’m misrepresenting him when I say that he didn’t say that.
January 12th, 2008 at 11:01 pm
No, Jason, you’re wrong. What do you think that writing and editing fiction at a “professional” level is about, if not getting the details right? Whatever a fan’s feelings about Spider-Man might be, the massive problem with the “details” after ASM #545 is reason enough to label the work et al. incompetent and demand action.
SRS
January 12th, 2008 at 11:17 pm
Look we need to lay off Tom. As much as I firmly believe that ASM #545 is completely reprehensible and will be voting so by no longer buying most Marvel comics I also know that Tom has little to no say when his BOSS is dictating the direction of the book so badly. Plus BND is a totally new story and should be treated as such despite the royally crappy circumstances. Just because it advocates adultery, artistic cowardness and reliance on the corporate status quo doesn’t mean the book itself isn’t good. It’s not Tom’s fault his boss is a jerk.
January 13th, 2008 at 9:40 am
My impression is that Brevoort’s comments address people who suggest he’s lying when he gives his personal opinion on the comic, rather than people who just don’t like the comic.
Your post seems like a considerable misrepresentation of the original point, Graeme.
January 13th, 2008 at 11:01 am
He also said it because he WORKS for the company.
I’ve never heard Tom praise a DC book. Ever.
January 13th, 2008 at 12:33 pm
pat,
You should go over to Tom’s blog more often then. He has been known to praise books from both DC and other companies.
Tom has also run numerous columns where he has dissected and analyzed comics that he’s put out, where he WASN’T happy with the end results.
Tom is someone who deeply cares about putting out the best comics he can. He studies– and praises– good work from others WHATEVER company they work for.
And he studies– and accepts the blame– for work HE’S put out that doesn’t measure up to his high standards.
What he was saying in that blog entry and the one that preceded it, was that sometimes you just KNOW when you’re putting out a comic– sometimes all the cylinders are firing in just the right way– and you KNOW it’s good. He was talking about that gut feeling– an instinct he’s developed from doing this job for around two decades. THAT’S what his original entries were about.
Graeme somehow forgot to include lines from Tom’s blog like:
“…I’m here to give you the straight dope, at least the way I see it.”
and
“I understand. Not every comic book is for every reader, after all. But I think you’re going to be missing out on some good stuff.”
Lines like those AND the original blog entries in their ENTIRITY show that Tom was stating his PERSONAL views. He wasn’t saying these things as absolutes. He was talking about his own personal lens.
What Graeme did HERE– taking SECTIONS of these blogs OUT OF CONTEXT and tarting it up with that header, “It’s good because I say so”– a header intentionally designed to put blood in the water…
Well, it’s easy to see where Graeme’s gut feeling lies and how high his standards are.
I hope it was all worth the hits, Graeme.
January 13th, 2008 at 6:54 pm
To only be slightly facetious, I think there are many, many posts on this site and elsewhere that show exactly how low my standards are more than this one, and I really don’t see what this post has to do with a gut feeling (I don’t even see what it’s a gut feeling about - One More Day? Brand New Day? Tom Brevoort?).
I didn’t mean to misrepresent Tom’s position, and to be honest, didn’t really think that I was, with this post - I found it, and still find it, amusing/interesting to see that the response to the idea of criticism of a book was to say “I know a good comic book when I see one, and history will back me up,” because it felt (again, to me, at the time) as if Tom was dismissing criticism out of hand instead of responding to it. YcollectiveMMV, and obviously does, but I was not intentionally trying to spin Tom as saying something that I didn’t think he was.
I am genuinely sorry to Tom, for what little it’s worth, but deny malicious/spinning intent against him beyond traditional gossipy sensationalism.
January 13th, 2008 at 11:03 pm
I’m sure Brand New Day is a good comic, it’s just not the book i want to read after One More Day. TB’s instincts may be good, but i will agree that time will tell, till then don’t expect me to buy a book I don’t like, just becuase it is a “good book”. Let me be the judge of what I consider to be a Good Book, one with characters and situtations i agree with.
-SW
January 14th, 2008 at 9:12 am
Does anyone else find it funny that Tom B’s holding up “Civil War” and “Disassembled” as examples of quality comics in defence against his critics?????
That’s like Bendis using “House of M” as proof that he is a good writer, rather than say “Daredevil”, “Powers”, “Alias”, “Jinx”, “Ultimate Spider-man”, “Sam and Twitch”, etc.
If your whole defense is going to be to point to good comics you have produced, why not use examples of comics that were universally beloved, instead of reviled?
When on earth will the Civil War hype machine ever stop? The series is over. The trades are out there. If I wanted to buy it, I would have by now. Seriously, Tom, you can stop trying to convince me that it is a good comic at this point.
January 14th, 2008 at 10:39 am
Civil War IS a good comic- if you approach it as an over the top satire of the current political climate, and not a serious exploration of the issues.
January 14th, 2008 at 2:58 pm
One thing Marvel could do to address the OMD controversy would be to publish a Spider-Man series featuring the pre-OMD version, concurrently with the new version, using one of the regular Spider-Man writers, see which version the fans prefer, and, after some months, merge the two characters and their supporting casts.
Aside from that, Marvel Editorial’s response to the OMD controversy, from what I’ve seen online, has been to continue to treat the fans as useful idiots. The company personnel value the money the fans give them, and appreciate the compliments when fans give them, but if any one of the fans has the temerity to criticize a storyline substantively for anything other than an obvious production glitch, he’s routinely dismissed as a know-nothing.
We should be well past the times when writers and editors claimed secret knowledge about how comics were produced. Recognizing a deus ex machina, mischaracterization, storyline discontinuities, character as plot device, and other storytelling weaknesses, and knowing when stories are being told under the “illusion of change” policy doesn’t require an advanced degree. For the most part, what’s required is common sense and some critical thought.
As has been noted, Brevoort has occasionally admitted to some mistakes, but failing to stop writers from using bad judgment (see comment #31) in stories that turned out to be inconsequential is far different from responding to severe criticism of a storyline by pointing out where the critics are mistaken. Given his position, he should be able to do that with “Avengers Disassembled,” ODM, MIGHTY AVENGERS #6, or any other editorial disaster that comes to a fan’s mind. If he can’t, then he’s failing to do his job.
People around the Web have mentioned a roundtable discussion in which it was decided that Parker shouldn’t be married. Note that all of the participants, as I recall, had worked under, and/or enforced the “illusion of change” policy. It’s not surprising that they would agree that writing formula fiction, with Parker moving from love interest to love interest as needed would be better (and easier) for the creators and editors than having them obliged to treat a married couple as adults. Formula fiction is all about ease of writing and editing, providing material to reliably undemanding readers, and nothing else.
SRS
January 15th, 2008 at 2:13 pm
I saw the title and laughed. It is ENTIRELY fitting as a title, shows Graeme’s trademarked snarkiness, and as a representation of the arrogance coming from the Ivory Tower that is the Marvel offices. They are completely out of touch with reality. It is time for a change, starting with Brevoort.
Note to Brevoort—that you didn’t “get” the title as snark (or even spoof or parody) just shows how out of touch you are. Save yourself further embarrassment and retire.
January 15th, 2008 at 2:21 pm
Does Ben Morse work for Marvel?
January 15th, 2008 at 2:31 pm
Brevoort said:
“I may not have always agreed with your point of view on things, but I thought you were better than this. Guess not.”
=====
And some might have thought you were above trying these high-school-level psychological head games. Guess not, to coin a phrase.