Anime News Network points out that German company Schwarzkopf & Henkel is using characters from Hiroshi Takahashi’s Crows and Worst fight manga to promote its new line of hair-coloring products in Japan.

The company already licenses the characters for bleaching and darkening products. The new line, called 2008 Men’s Fresh Light, will launch on Feb. 4.

ANN notes that most beauty products that license manga characters have been for women.

This entry was posted on Friday, December 28th, 2007 at 10:17 am and is filed under Manga, Pop Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.