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Screen bites: Dark Knight viral marketing gets real

December 6th, 2007
Author JK Parkin

Don’t know if I’d eat that cake …

Firstshowing.net has details on and a collection of images of various items that the Joker has been distributing to his “army” in support of the upcoming Batman Begins sequel, The Dark Knight:

On December 3rd a new page appeared at whysoserious.com/steprightup with a hammer game and some teddy bear toys. Each toy had an address on it located in a number of cities around the US. The note on the game told people to go to that address and say their name was “Robin Banks” (get it, “Robbing Banks”) and they’d get something there. It was first come, first serve, and each location was a bakery. What they were given was a cake with a phone number written on it. Now here’s the best part: inside the cake was an evidence bag (complete with Gotham City Police printing) that contained a cell phone, a charger, a Joker playing card and a note with instructions.

For a corporate viral marketing campaign, this is really sweet. Heh.

Via

Iron Man image, wallpapers

This Iron Man image has been making the rounds on various blogs:

In related news, Marvel.com has posted a bunch of wallpapers in support of the Iron Man flick, made up of various promotional images that have already graced the ‘net. And apparently Iron Man isn’t Jeff Bridges only movie next year.

Some additional quick links:

Tim Roth talks Hulk

David Benioff talks Wolverine

 
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