Over on his blog today, Marvel Comics Executive Editor Tom Brevoort revealed the new branding for Mark Millar and Bryan Hitch’s Fantastic Four:
Designed to have more the flavor of a mainstream magazine than a typical comic book, FANTASTIC FOUR once again looks sleek and progressive and cutting edge on the racks. In the same way as when the Ultimate books were first introduced, FF will now not be mistaken for anything else we’re publishing.
Take a look…
It looks down right nifty if you ask me.
Of course, I’m a big Hitch fan – and that Millar guy doesn’t suck too much.
The FF have had a special place in my heart for many years. I hopped on board at #178 when the Counter Earth Reed Richards (aka The Brute) tossed our Reed into the Negative Zone thereby replacing our Mr. Fantastic and furthering the Brute’s plan to get himself some of that good Invisible Girl lovin’.
Millar and Hitch are a class act. I can’t wait to see what they cook up!
November 30th, 2007 at 8:38 am
It’s not bad-looking, but it’s IMO a poor choice for a comic book. On a typical rack the bottom half of the cover isn’t going to be visible to someone browsing the shelves, which means the larger logo identifying the title of the book won’t be visible. A browser will only have the smaller logo in the left corner to pick out the book. Maybe not a big deal for someone who’s already looking for the book, but it discourages casual browsers.
November 30th, 2007 at 9:12 am
Yeah, there’s a reason why ALL of the other comics, magazines, and newspapers put their titles at the top, y’know, where you can read them.
November 30th, 2007 at 9:25 am
Oh I so do not like that redesign – it’s not so much cutting edge as drab. Give me the original logo or the Seventies curved number, at least they work with super-hero artwork.
What’s wrong with an unapologetic superhero comic look?
November 30th, 2007 at 9:43 am
Marvel seems to want their books to look like anything but comic books, unless they’re going for ironic/retro like the One More Day covers.
I don’t really care too much, I’m more interested in the interiors.
Look at it this way, at least it’s an end to the Michael Turner covers!
November 30th, 2007 at 10:34 am
LOL! The F.F. are many things, but they’ve never, ever been “hip” in the context Brevoort is suggesting.
Mark my words (not that you actually will), this Millar/Hitch F.F. will become just another late book within four months of the first issue. Bryan Hitch simply cannot complete a monthly book…which he’s proven time and time again. So all of this pre-publication flutter over trade design and the rest of Millar’s smoke and mirror show will all amount to nothing.
Happy Friday!
November 30th, 2007 at 12:01 pm
What the hell is Reed doing with his hand? Does he want the reader to pull his rubber fingers or something?
November 30th, 2007 at 12:32 pm
“On a typical rack the bottom half of the cover isn’t going to be visible to someone browsing the shelves, which means the larger logo identifying the title of the book won’t be visible.”
Is that really a problem, though?
If someone is looking for Fantastic Four, they’re going to find it. If someone isn’t looking for Fantastic Four, isn’t it the art or the story blurb that’s going to get them interested? It might make sense to put those things where people can see them better, instead of the same logo that they saw last month and the month before. It might just get their attention because it looks different from everything else on the stands.
December 2nd, 2007 at 8:40 am
The main problem is that it looks like an ad, rather than a cover.
Or the cover for a tabloid newspaper.
April 21st, 2013 at 3:47 pm
Excellent weblog right here! Additionally your website quite a bit up very fast!
What host are you the use of? Can I am getting your affiliate link
in your host? I wish my web site loaded up as quickly as
yours lol