The second wave of Viz Media’s “Naruto Nation” campaign stakes its claim on USA Today’s Top 150 Books list as volumes 19-21 of Masashi Kishimoto’s hit fight manga make their debut: Vol. 21 at No. 69, Vol. 20 at No. 77, and Vol. 19 at No. 82.
The 21st volume of Tite Kubo’s Bleach (Viz) also leaps onto the chart in its second week of release, coming in at No. 109.
The “Naruto Nation” campaign continues through the end of the year, with three volumes released each month to catch up with the Japanese series in time for the start of a major new story arc with Vol. 28.
The USA Today list tracks all genres and types of books sold in some 4,700 brick-and-mortar and online stores.