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Brevoort: This is what we’re looking for.

September 6th, 2007
Author Graeme McMillan

Tom Brevoort looks at what makes a Mighty Marvel Pitch:

At Marvel, the story comes first. The stories are what keep people coming back, while the art might be what gets them through the door. Story is the top concern—if there’s a compelling enough story, we’re more likely to try a project without a whole lot of obvious commercial appeal, counting on the strength of the story itself to connect to a readership. And conversely, we’re likely to pass on an obvious commercial idea if there doesn’t seem to be a story that works in support of it. The story is the thing we’re most interested in as a whole.

On the other hand, there’s New Avengers/Transformers.

10 Responses to “Brevoort: This is what we’re looking for.”
  1. Stuart Moore Says:

    Graeme, I mean this with all respect: If you liked NEW AVENGERS/TRANSFORMERS, I’d really think I’d done it wrong.

  2. Kevin Melrose Says:

    Ha!

  3. The Dan Coyle Ultimatum Says:

    ADVANTAGE: MOORE.

  4. Matt M. Says:

    Screenshotted for posterity.

  5. Paul Says:

    Marvel Megamorphs.

    ‘Nuf said!

    Actually, why not the Megamorphs vs. Transformers? Where do I send the pitch?

  6. Matt Says:

    Stuart, I’m buying everything you’ve got in the next round of solicitations… just because of that comment!

  7. Ali Choudhury Says:

    Megatron’s first appearance really needed more build.

  8. rolando Says:

    “Stuart, I’m buying everything you’ve got in the next round of solicitations… just because of that comment!”

    Ditto.

  9. Matthew Craig Says:

    A snark for a snark leaves everybody…blark.

    //\Oo/\\

  10. Steve Ekstrom Says:

    Hmm–I had something clever to say and now I’m scared it’ll help sell more copies of New Avengers/ Transformers.

    I’ll shut up.

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