Steven Grant considers the value of scarcity in comics:
It’s an era – let’s face it, it has always been an era – where coming out of nowhere and trying to establish any sort of market traction at all is damn difficult. I can see where a company like Heroic would trot out the “Studio 54″ ploy: “we’re so hot you can’t get through the doors.” But that only works when people do want to get through the doors, and at least some people are seen going through the doors.
