Heroes stars Masi Oka and Hayden Panettiere have are sporting milk mustaches as the newest faces for the Body By Milk campaign. The ads, which debut on Sept. 10, were shot in May by Annie Leibovitz.
The text for Panettiere’s ad reads, in part: “Smash hit by Hayden. Body by milk. You don’t have to be a hero to feel invincible.” And Oka’s reads, in part: “Mind by Masi. Body by milk. My hero? Think hard. It’s milk.”
Larger versions of the ads can be found at The TV Addict.
Update: According to TVGuide.com, Oka’s ad will debut on Sept. 1 in “select Marvel comics.”
August 23rd, 2007 at 9:04 am
Am I the only one sick to death of this eternal milk-mustache ad campaign? Is this now some sort of low-rent equivalent of a celebrity getting their star on the Walk of Fame?
Yeah, it was kinda clever and cute the first couple of years they ran these….FIFTEEN YEARS AGO, or however long ago it was.
August 23rd, 2007 at 9:51 am
Celebrities are freakin’ slobs. I’ve been drinking milk all my life and can manage to get it in my mouth without smearing it all over my face. Not a single one of these celebs can do the same.
August 23rd, 2007 at 10:20 am
I hate those stupid milk ads? Who tips the glass back so far they get a wet top lip? They’d have to be thick in the head.
August 23rd, 2007 at 10:21 am
Advantage: BULLY.
August 23rd, 2007 at 10:25 am
“Celebrities are freakin’ slobs.”
Don’t you mean udder slobs?
There. I said it.
August 23rd, 2007 at 11:18 am
disgusting how much milk the average american drinks.
makes em fat and generates lots of spots.
November 30th, 2007 at 8:17 pm
oh my frigin’ lord!!!!!!!! they just want to help kids like me be haelthy and not fat (unlike…ughghghghgh…some poeple posted above me) dam give the stars a break! beside, I LUV HEROES!!!!!!!!
February 5th, 2008 at 9:28 am
she looks so fit in that dress i dont care if its a milk advirt she still looks hot and no way celebs r slobs i dont think hayden is a slob
she is well fit