Mike Sterling knows the dangers of being a retailer and keeping a blog:

But then, here’s the problem. I have a comic book weblog. Everything’s a pronouncement on a weblog. Particularly a site like mine, which tries to approach things from a slightly more lighthearted angle, I’m prone to some slight exaggeration for humorous effect. And, because it’s a personal weblog, my opinions are at the forefront. This isn’t an intimate one-on-one discussion with a customer, geared toward that customer’s specific tastes…this is me saying “I really don’t like Strangers in Paradise” or whatever, to a few thousand people every day.

So, in a way, my site is the equivalent of shouting “that comic sucks” across the room. For example, I occasionally refer to Purgatori as The Worst Comic Book Ever…I don’t necessarily think it’s the worst, but Good Lord, it ain’t good. But I call it The Worst Comic Book Ever, because 1) well, something has to be, and 2) it amuses me to do so. It’s not an in-depth reasoned review or anything…it’s me venting slightly, and picking that comic to do it with. Now, has that affected sales of Purgatori among those customers of mine that happen to read my site?

This entry was posted on Friday, August 17th, 2007 at 8:45 am and is filed under Internet, News & Views, Retailers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.