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Marvel’s outlook: Potential free-standing sales juggernauts

August 17th, 2007
Author JK Parkin

Astonishing X-Men

Marc-Oliver Frisch follows up on his post about DC’s convention announcements with one on Marvel’s, where he covers the new Spider-Man creative teams, Millar & Hitch on Fantastic Four and the new Astonishing X-Men creative team:

Rather than putting all their eggs in one basket (see the competition’s Final Crisis), Marvel announced a whole bunch of potential free-standing sales juggernauts at the recent major conventions. Warren Ellis and Simone Bianchi doing Astonishing X-Men: Second Stage certainly fits that bill. Although it likely won’t be up there with the Whedon/Cassaday run commercially, I wouldn’t underestimate Ellis’ appeal. The British author is currently seeing something of a second spring, with a slew of critically acclaimed projects like Fell, Nextwave and Thunderbolts under his belt, most of which are also selling respectably, and a well-received novel out. Coupled with up-and-coming newcomer Bianchi, who knows, maybe it’s just the right mix to get people excited. Creatively, Ellis tends to be hit and miss with existing work-for-hire concepts; we could end up with another Thunderbolts, or we could end up with another Iron Man.

 
3 Responses to “Marvel’s outlook: Potential free-standing sales juggernauts”
  1. Mark D. White Says:

    Well, DC did a similar thing with OYL, announcing superstar creative teams on the Superman, Batman, and Wonder Woman books. Some (Heinberg, Kuberts) didn’t turn out that well, true, but they did try (rather than “hitching” everything to 52 at the time, which was rather impossible anyway).

  2. mightygodking Says:

    Ellis’ Iron Man run wasn’t bad. It was just incredibly, incredibly late, and from all accounts that was mostly on Adi Granov.

  3. Hokeyboy Says:

    Wonderful! More cures for insomnia from Ellis and company.

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