Having a few attractive people in and around your booth will get attention and make people more likely to stop by and look over your product. This can be as simple as some people (booth models don’t have to be women, you know - fan girls need eye candy, too) in company t-shirts handing out fliers, inviting people into your booth and then handing them off to someone with your company/publisher if the attendee has questions. If you have a particularly recognizable character, say Spider-Man or the Hulk, having that character in costume is a good way to draw in a crowd, and Marvel has done that in the past. It’s also relatively common for some of the smaller publishers to have scantily clad female characters prowling their booths, like the aforementioned Vampirella models that were a convention staple in the Harris booth for years. The character may not be instantly identifiable to the general public, but it will get you a certain amount of attention you wouldn’t otherwise get.

Todd Allen thinks about the value of modelling at CBR.

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