I haven’t read Ant-Man #10 yet … which is probably why I haven’t had the overwhelming urge to board the S.S. Old Spice. Albo at Geekanerd has a collection of panels from the comic featuring America’s favorite brand of male grooming products, which received significant product placement within the story — on billboards, in bathroom scenes and, apparently, inside the Hulk:
Seriously, there is an Old Spice billboard behind everyone, Old Spice in apartments, Old Spice flying through the air, and TWO UNIQUE Old Spice products in the stomach of the Incredible Hulk. Like somewhere along his long space journey to New York he stopped off to snack on an Old Spice factory?! I just don’t get it. I really love this book, and I hate to have the experience soured like this. I understand that comics are a business like any other and money must be made, but this is not the way to do it. Shame on editor Aubrey Sitterson.
Update: Ant-Man artist Phil Hester dropped by in the comments section to talk about the Old Spice product placement: “The product placement was required, but we took it upon ourselves to do it on every page as a laugh. And it is on every page.”