GoUpstate.com has a story coming out of HerosCon from a couple of weeks ago, where they spoke with Matt Fraction about the direct market:
“The direct market is a closed system, and it’s not built to accommodate new readers. Look at Barnes & Noble, look at Borders – there are aisles and aisles of manga and Top Shelf and Adhouse and everybody else. And the Marvel and DC sections are getting smaller and smaller. The direct market is going to have to realize that superheroes aren’t, in fact, the mainstream to the rest of the world,” he said.
“The party has already started, the revolution is already here, but we still have our capes and underwear on.”
Check out their video interview as well.