Defamer has some fun with the announcement about Marvel’s licensing deal with Fruit of the Loom, who will create underwear for kids with super heroes on them:
There is always the possibility of the introduction of an adult line as well, where crotch-level labels such as “Incredible Hulk” and “Iron Man” will offer some boastful free advertising for any man who happens to be sporting them. And lest we forget Marvel Studios latest box office triumph, a special collection is in the works to satisfy Rise of the Silver Surfer’s enthusiastic fan base. The company’s ambitious initial plans for the line, however–involving a “Fantastic 4-pack” which was to include a pair made from a highly flammable fabric, one with a super-elastic waistband, one made from solid brick, and a girl’s panty made out of transparent vinyl–were later scrapped in favor of a far simpler, all-blue design featuring the familiar, circled-four logo.
