“So just to reitterate: Children’s character from book for children (the kid/teen girl-oriented Mary Jane #1) used as sex symbol? Check. Sex symbol met with incredible violence, still portrayed as sexy? Check. Deliberately done to provoke fan reaction? Check. Congratulations! Up until yesterday I was kind of excited about World War Hulk, and was going to recommend it to my customers? Today: Not so much. I feel kind of… gross.. about recommending any Marvel titles at this point.”
(In the comments section, Marvel artist Stuart Immonen responds:
“My personal experience with producing covers (with every company I’v worked with, not just Marvel) is that there is _no_ editorial suggestion up front; the artist comes up with one, two or more ideas, sketched out, the editor (and others, I suppose) decides from those which might be ideal, and the artist is given the go-ahead to proceed to pencils, digital paints or what have you. I have never, never encountered a situation where the cover idea (or how (sexily) to execute it) had begun with editorial or marketing. That being said, if they’re given sexy corpse character as a choice, they’ll probably go with it.”)

June 13th, 2007 at 9:18 am
Ah, the always reliable “I’ve got nothing worthwhile to bitch about” rant of the week.
June 13th, 2007 at 9:53 am
Are you referring to the classic Harlan Ellison story, “I have no reason, and I must bitch?”
June 13th, 2007 at 9:57 am
Haha, indeed!
June 13th, 2007 at 10:04 am
The way things are going only white Caucasian heterosexuals will be allowed to be in peril, I wonder if ignorance is contagious, it sure seems so these days
June 13th, 2007 at 10:18 am
You know, if you never saw that issue of Mary Jane, of which comparitively few were probably printed, there goes 95% of the argument.
By the way, not pushing WWH because of this? Way to keep your business going strong.
June 13th, 2007 at 10:30 am
the cover to the fifth printing of the TPB seems like a weird place to start complaining. nobody seemed to have a big problem with the zillion other zombie covers they did for the that were takes on “famous” marvel covers.
June 13th, 2007 at 10:30 am
I don’t really get the uproar here.
Isn’t the whole Marvel Zombies gimmick that each cover zombifies a classic iconcic marvel image?
I don’t really like the Marvel ZOmbies series anyhow - but I don’t see it as some evil publishing plan to stir up controversy or dare readers to continue buying Marvel.
I don’t have anything against the writing or the art - I just don’t want to spend money to see SPidey and Cap as evil flesh devouring zombies . . .nuff said.
But I don’t understand the horror here. It’s for mature readers - what’s the problem?
Is it simply b/c the image it’s based on was of a young MJ? No slight to the Mary Jane comic - but that cover hasn’t reached iconic status - so I’m sure most people don’t get the reference . . .
. . . and if they did - what’s the problem?
What if it was the “Face it Tiger” scene - would that not be a problem b/c it’s an older MJ?
I’m lost here and it really seems like people are looking for problems.
ALl it takes is one politician to get this comic, misunderstand it and then get on TV deriding comic books for promoting necrophelia or some equal rubbish.
I think we need a bit of perspective here and not canniblize our own audience . . .no pun intended.
June 13th, 2007 at 10:36 am
That cover is seriously fun.
June 13th, 2007 at 10:36 am
“But I don’t understand the horror here. It’s for mature readers - what’s the problem?”
- because people, who are generally unthinking automatons, will automatically buy the MZ HC b/c it looks like the cover of the MJ comic?
- because Marvel wants to sell huge volumes by putting a zombie-homage of a teen-oriented comic on the cover, to reach that specific market?
- because it’s Wednesday?
I’m going with that last one of why it’s a big deal. Lordy-be - if it wasn’t for the collective mind of the blogosphere, I wouldn’t know *what* to be outraged at anymore. Thank god we have a group to tell us what’s morally acceptable and right in our entertainment. I get so tired of thinking of myself, and not having something to outrage over.
June 13th, 2007 at 10:36 am
That cover is fun like no one’s business.
June 13th, 2007 at 10:38 am
Yay for hiccups and second drafts!
June 13th, 2007 at 10:40 am
Sean, it’s only a matter of time until the collective tells you how much they like you, but how wrong and misguided you are here. They know best. Please submit and join the groupthink.
June 13th, 2007 at 10:45 am
Pretty cool homage.
Not really seeing a problem with it.
June 13th, 2007 at 11:09 am
Now I’m wondering if it’s more off-putting for a first date to eat only a salad or my brains.
June 13th, 2007 at 11:28 am
For some reason, I don’t think this guy gets the whole Marvel Zombie gimmick.
June 13th, 2007 at 11:32 am
Personally, I like the cover, but I’m not in such deep denial as to suggest that someone who doesn’t is under some sort of ‘groupthink’ mind control.
Touchy, much?
June 13th, 2007 at 11:35 am
I’ve seen some legitimate gripes the past few months, but I think people generally need to lighten up more. Way too much of that “Think of the CHILDREN!!” going around these days…
June 13th, 2007 at 11:45 am
Sean- Ick, seriously.
Graeme- I do appreciate the hits, but man did you send a lot of fucktards my way this morning.
I… I kind of want to start a meme to explain feminism to people, sort of like the LOLCATS thing. I’ll just get pictures of women who’ve been beat up, or killed, really violent and terrible photos, and put “MARVEL COMICS: THIS IS TEH SEXX0RZ” on them or something, see if they get it then.
June 13th, 2007 at 12:07 pm
It never fails to amuse when people complain Mary Jane is not being portrayed wholesome enough–never mind if she’s standing the exact same way as on that Miyazawa cover. It’s not like this is the same character who had to claim the lingerie photoshoot she did professionally were actually private photos by Peter to keep Aunt May from having a coronary seeing them. Oh wait, it is.
June 13th, 2007 at 12:26 pm
It’s repellent and gross, like all the Marvel Zombies covers, but the target audience is more a mature audience thing anyway, isn’t it? At least, I hope it is - I’d hate to see my local Comic Book Shop guy telling some kid “Loved that all ages Spidey comic? How about some MARVEL ZOMBIES? It’s got Spider-man in it, just like in the movie…only this time, he eats brains and intestines and stuff.”
June 13th, 2007 at 12:50 pm
“It’s repellent and gross, like all the Marvel Zombies covers, but the target audience is more a mature audience thing anyway, isn’t it? At least, I hope it is - I’d hate to see my local Comic Book Shop guy telling some kid “Loved that all ages Spidey comic? How about some MARVEL ZOMBIES? It’s got Spider-man in it, just like in the movie…only this time, he eats brains and intestines and stuff.””
:confused:
You never watched zombie or horror movies as a kid?
And it’s not like zombies are real. Or are they?
June 13th, 2007 at 12:50 pm
wait - who’s the fucktard? that would be the person actually comparing this with blood diamonds, right? Where actual *people* are enslaved and died and apparently are a kewl enough catchphrase (thanks Leo!) enough to be used as hyperbole? Someone who does that is the fucktard? I’m confused…
sigh - disagree with the collective, be ridiculed by the collective. the wheel keeps turning.
and outrage makes the world go ’round.
June 13th, 2007 at 12:52 pm
Yeah…not seeing it. I get the H4H thing…sure made sense. I get the statue thing…that was just stupid. But this? Eh…it’s just what Marvel Zombies has been doing since the start of the whole series/franchise. I actually find the Spider-man/MJ zombiefied wedding statue a lot more disturbing and not a peep about that one from anyone but Mike Sterling!
June 13th, 2007 at 1:15 pm
Geez, what zombie picture is’nt in bad taste.
June 13th, 2007 at 1:25 pm
Look at that line of dismissive comments. Why are Marvel fans so threatened when Marvel’s social policies are criticized?
We never see this reaction when someone complains about DC. It must be a Marvel thing.
June 13th, 2007 at 1:29 pm
And it’s not like zombies are real. Or are they?
I don’t know, look how this is shaping up…
June 13th, 2007 at 1:33 pm
Interesting point, Kevin. I’m beginning to understand the whole zombies needing brains thing now.
June 13th, 2007 at 1:36 pm
Wow Really? I mean I Hadn’t even seen the Mary Jane cover till a few mins ago, but I don’t really see the problem. And not Pushing a Huge Event because you Disagree with something Marvels Done is not Only Stupid it’s asinine. The only Person your Hurting with is yourself and your shop. I mean do what you feel like Doing it’s not going to Affect me personally or Marvel as a company in any way, it just seems like a dumb move on your Part. If you really have that Big a problem with the cover just Don’t stock the 5th Printing.
June 13th, 2007 at 1:52 pm
I think my problem stems entirely from the “Oh goodie another zombie thing yeah that hasn’t been ran into the ground yet Marvel”.
Also a decaying 15-year old girl creeps me out.
June 13th, 2007 at 1:58 pm
I don’t see this as a Marvel thing at all, but rather as a silliness one, where you have a retailer suggesting he’ll downplay comics from a company because they’re producing a cover he doesn’t like; that somehow this cover makes Marvel akin to those that run mines that actually kill people (but again, it was a hip, kewl comparison that got *him* attention); and of course, if you disagree with him, you don’t can’t have a valid point of view, you’re simply a “fucktard.” Or - as it can also be called, “Wednesday” in the easily excitable collective.
June 13th, 2007 at 2:04 pm
You mean how when someone expresses an opinion on his blog and the group of people come out of the woodwork to specifically complain that he is complaining about nothing worthwhile.
That kind of groupthink?
June 13th, 2007 at 2:05 pm
Brad Morris- We got 80 new comics this week, 30 new trades, 30 new manga, and I’ve got another 25,000 books in the store. If it’s silly for me to decide where I’m going to spend my promotional efforts based on the behaviour of my publishing partners, then I guess I’m a silly mother fucker.
And you’re only a fucktard if you put “Fuckyou@suckmycock.com” in as your e-mail address in my comments section, and talk about how if I’m not 100% behind Marvel comics then I’m hurting myself somehow. You’re just naïve.
June 13th, 2007 at 2:11 pm
“Look at that line of dismissive comments. Why are Marvel fans so threatened when Marvel’s social policies are criticized?
We never see this reaction when someone complains about DC. It must be a Marvel thing.”
I’m not sure I’ve ever been accused of being a Marvel Zombie, since I assure you I’m far from it.
But, it’s a zombie. Zombie’s look decomposed. I’m trying hard to figure out why I wouldn’t show my 2 little girls that cover, or why I would care if they saw it. If anything, it’d be either “ewww, gross” or “cool”, and they’d want to know why she was like that.
June 13th, 2007 at 2:14 pm
Seems to me Mr. Butcher is the one with a problem. He’s the one who came on this blog and called everyone who disagrees with him a “fucktard” and started using foul language.
June 13th, 2007 at 2:19 pm
Does no one understand the concept of branding, and then protecting that brand? How can you create a brand marketed toward children, and then allow that bland to be manipulated as some horror fetish schlock?
You don’t see “Mickey Mouse Slaughter House” do you?
If you think it’s stupid and branding like this has no effect; look at how much trouble the tobacco industries got in for branding cigarettes in ways to aim them at children by using Joe Camel as a mascot.
June 13th, 2007 at 2:20 pm
“You never watched zombie or horror movies as a kid?
And it’s not like zombies are real. Or are they?”
Uh, not sure I follow. What does the non-reality of a zombie have to do with anything I said? And the whole point of the cover is to be gross, so I don’t see how that disqualifies my statement.
As for whether or not I watched zombie movies as a kid, I pretty much had my parents screening what was age appropriate for me when I was a pre-teen. Just like I do for my daughter now. I didn’t see my first zombie flick (Dawn of the Dead) until I caught it on cable when I was 14.
There’s nothing wrong, IMO, with aiming certain stuff at certain ages.
June 13th, 2007 at 2:20 pm
“That kind of groupthink?” nah - I prefer the original, a complaint starts from a person with a specific point of view, and then a group of people come out of the wordwork to agree, agree, agree again, and then, agree, while at the same time, being dismissive of anyone who would see things differently, or not agree with the collective opinion, and are thus, summarily dismissed.
You may prefer the other version, tho, reactive as it is.
June 13th, 2007 at 2:22 pm
** Seems to me Mr. Butcher is the one with a problem. He’s the one who came on this blog and called everyone who disagrees with him a “fucktard” and started using foul language. **
Agreed. You can always tell who’s wrong in a disagreement by how fast they are to call names and swear.
June 13th, 2007 at 2:30 pm
Philip–Yes, precisely. Stuff like this just emphasizes to me that Marvel, despite their protestations to the contrary, really aren’t ready to act like a real business. A real business simply wouldn’t go so far out of their way to blur the lines between their mature reader’s and their children’s lines.
June 13th, 2007 at 2:38 pm
“A real business simply wouldn’t go so far out of their way to blur the lines between their mature reader’s and their children’s lines.”
yes, yes, we all hated Dark Knight. Children today are still traumatized, and the damage done to them is readily apparent.
June 13th, 2007 at 2:53 pm
I think that this cover, like the rest of the zombie covers, is pretty gross and I’m kind of tired of all the zombie stuff (which is no doubt influencing my opinion). I really wish Suydam would do something other than classic (or not so classic) cover + zombies (+ Ash from Evil Dead).
With that said… I’m seriously not seeing the sexiness in this cover. The zombie stuff kind of cancels it out, I guess. It’s ugly and it’s kinda dumb, but I thought the one that pastiched MJ and Pete’s marriage was way worse. I can see how people would like it and I can see how they dislike it, but I’m so tired of the zombie pastiche covers that any new one is irritating to me. I’d be perfectly fine never seeing a zombie cover ever again.
Lisa:
I can’t tell if this is sarcasm or not, but I don’t think it is, which is troubling. I kind of find it hard to believe that Marvel fans are somehow more likely to leap and chomp at the bit and dismiss people, while DC fans sit back, steeple their fingers, and explore every argument without being dismissive. There are jerks on both sides of the fence, and jerks tend to add aggravating background noise to any good discussion.
This isn’t Marvel vs DC. That’s for children. Neither company is objectively more/less mature/immature/better/worse than the other.
June 13th, 2007 at 2:56 pm
yes, yes, we all hated Dark Knight. Children today are still traumatized, and the damage done to them is readily apparent.
Dark Knight Returns was an anomaly at the time, carrying a mature warning sticker and a much higher pricepoint than the average comic.
June 13th, 2007 at 2:59 pm
Brad–Yes, something DC published twenty-one years ago is equivalent to something Marvel is publishing today. Boy, you’ve sure put me in my place…
You’ll notice that in the time since DC has actually made efforts to differentiate their mature reader’s comics from their children’s comics. Yet the point remains that Marvel has taken a cover from one of their children’s comics and reappropriated it for a mature reader’s book. A business that cared about protecting the integrity of their product line wouldn’t do that.
June 13th, 2007 at 3:09 pm
“Yes, something DC published twenty-one years ago is equivalent to something Marvel is publishing today.”
time, pricing, warning doesn’t matter. Prior to Dark Knight, Batman was a kids property, safe for everyone. Dark Knight wasn’t - DC chose to use the character in an adult story and willingly blur the lines between their adult and children’s lines by using the same character in each. But regardless, this isn’t a Marvel vs. DC thing.
what I still don’t get is when you Occam’s Razor this thing - Marvel did this why? To make money…so…by following some of the thinking here, there’s a market that is after teenage girl zombie material, and that’s who they were hoping would buy this? Is the teenage zombie girl fanbase really that big that it would support this?
Or by doing this, were they hoping for attention - which apparently Mr. Butcher is apparently willing to do for them?
Or maybe, was this just another cover on a successful HC that has now seen five printings?
I’m betting the next cover will be a picture of a cigar, just so there will be more controversy.
June 13th, 2007 at 3:10 pm
“You’ll notice that in the time since DC has actually made efforts to differentiate their mature reader’s comics from their children’s comics.”
True, even going so far as to limited Vertigo/DC Universe cross-overs as much as possible (I think Zatana is an exception, though). Don’t know if that’s the reason or not, but it does make sense you wouldn’t want your kid picking up Preacher because Jesse appeared in last month’s issue of the Flash. Also, DC did come under a lot of flack for maturing Batman at the time.
June 13th, 2007 at 3:11 pm
“Dark Knight Returns was an anomaly at the time, carrying a mature warning sticker and a much higher pricepoint than the average comic.”
Well, doesn’t the Marvel Zombie cover carry a price tag of $25.00, much higher than the average comic of $2.99 for Mary Jane, and much higher than any kids will be able to afford?
And I’m kind of surprised that the creator of the comic loved it, but his posts were just dismissed.
June 13th, 2007 at 3:11 pm
“True, even going so far as to limited Vertigo/DC Universe cross-overs”
I meant “limit”. Bah, stupid fingers.
June 13th, 2007 at 3:12 pm
“Look at that line of dismissive comments. Why are Marvel fans so threatened when Marvel’s social policies are criticized?
We never see this reaction when someone complains about DC. It must be a Marvel thing. ”
Marvel could donate a billion dollars to charity and you could find someone on the net complaining that it wasnt more. Some people are constantly bitching about everything that comes from Marvel, even if they have to make up things to get outraged about. If DC had half as many people whining about their products people would be annoyed aswell
June 13th, 2007 at 3:17 pm
“Marvel could donate a billion dollars to charity and you could find someone on the net complaining that it wasnt more. Some people are constantly bitching about everything that comes from Marvel, even if they have to make up things to get outraged about. If DC had half as many people whining about their products people would be annoyed aswell”
Gee, could you sterotype any more? Besides, people here are defending the cover.
June 13th, 2007 at 3:19 pm
“And I’m kind of surprised that the creator of the comic loved it, but his posts were just dismissed.”
Oh, I don’t dismiss them at all. I think the cover is fun in its own way, and people CAN be too protective of The Children. Don’t think I’m advocating removing the book from the stands or anything. I just would argue that the target audiences for Mary Jane and Marvel Zombies aren’t going to have a 100% bleedover and that it really is up to the retailer to determine who he wants to push the book to. If a parent comes in with their kid and says “Gimme one of those books with the Marvel heroes eating each other,” that’s fine. They know their kid better than I do. Obviously you would have no problem buying it for your girls and I wouldn’t tell you that you’re a crappy parent for getting it for them.
But I also know that I wouldn’t suggest the book as a follow-up to someone who loved the Mary Jane series and is looking for something similar. I mean, we can at least agree that the books are completely different in tone and approach.
June 13th, 2007 at 3:20 pm
** If you think it’s stupid and branding like this has no effect; look at how much trouble the tobacco industries got in for branding cigarettes in ways to aim them at children by using Joe Camel as a mascot. **
Mary Jane has been a sexbomb ever since her first appearance. “Face it, Tiger - you just hit the jackpot!”
One could argue that Marvel should not have tried to ‘brand’ her for kids in the Mary Jane series in the first place!
We understand that some people find this offensive. There are those who find Zombie-Spider-MAN offensive. There are those who find regular Spider-Man in his tight suit offensive. There are those who find Spidey punching a bad guy with vulture wings offensive. There are those who find Uncle Ben’s death offensive.
The line isn’t drawn at Zombie Mary Jane. It can’t be. Because next is Spider-Man wearing tight trousers and writing an op-ed piece for the Bugle about crime instead of fighting it.
Some things offend me, some offend you. But to complain about zombies or tying up the heroes or their attire, that is on the slippery slope of assuming you have the moral high ground. And when you scream and swear and stomp your feet, you look like zealous nuts.
June 13th, 2007 at 3:21 pm
Brad — Original groupthink? It was a single guy complaining. Is this some attempt to cut off the “raging fangirl herd” at the pass?
Quite a lot of people stepping out of the woodwork to do so, when so few people have originally complained.
Project much, baby?
June 13th, 2007 at 3:26 pm
“Brad — Original groupthink? It was a single guy complaining. Is this some attempt to cut off the “raging fangirl herd” at the pass?”
Nope - apparently, like Sean McKeever and others, I was one of the fucktards who went to the site that was linked here to read the article and see the responses over there. You’ve got virtually the polar opposite of the reaction here over there, aside from a few outlyers mixed in, who must’ve slipped through the fucktard filter. That was the original groupthink, as there were, what, 27 responses over there before this thread hit a dozen?
And I find being called “baby” either insulting or sexist, I’m not sure which, but either way, it’s dismissive, which is hardly surprising.
June 13th, 2007 at 3:34 pm
“But I also know that I wouldn’t suggest the book as a follow-up to someone who loved the Mary Jane series and is looking for something similar. I mean, we can at least agree that the books are completely different in tone and approach.”
Agreed. I wasn’t suggesting someone should recommend it for someone who loved the Mary Jane series, since it’s a horror comic. I’m just defending the cover, and honestly, even though I did read that issue before giving the mini to my goddaughter, I never would have known what that cover was an homage to. I just don’t see a little girl wanting to buy a zombie book because the cover is similar to one in a comic she liked.
June 13th, 2007 at 3:37 pm
I don’t know, Brad. I agree with you about the comic, but I find you really off-putting. People who disagree with us aren’t groupthink robots. They just disagree. If you really hope to persuade folks on the other side (is that your goal?), maybe you should take a little while, and I don’t know, be nice?
June 13th, 2007 at 3:43 pm
alright, alright - they’re not all groupthink robots. I just find the the entire notion silly, except for the idea that Mr. Butcher, in his apparent complaint about the cover, has given Marvel more attention about it than any news site could have. I think he should at least get a thank you card from Marvel.
And am still waiting for someone to do the Occam’s Razor thing for all of this. (and once we do that, then we talk about tentacle porn, because obviously, Marvel was trying to appeal to that market with H4H, right…spike sales and all that when the tentacle porn masses come to direct market comic shops in absolute droves…
)
June 13th, 2007 at 3:49 pm
I cannot count how many times I read an issue of one of Spider-Man’s many titles when I was younger where she was wearing lingerie that showed it all (well, enough to get by the comics code, that is).
And just now people are up in arms over one piece of art where she’s portrayed as the living dead??
Is it worse to see the cover and be disgusted immediately and know that’s not for you or your child… or buy a comic for your child, expecting Spider-Man action, and get a big surprise “fan service” moment of MJ lounging around waiting to having sex with Pete??
Once again, this is just the “I’ve got nothing worthwhile to bitch about” rant of the week.
June 13th, 2007 at 3:49 pm
“I just don’t see a little girl wanting to buy a zombie book because the cover is similar to one in a comic she liked.”
And in this case, I think you’re right. The two covers don’t look that similar and the product isn’t similarly packaged. In fact, no offense to the artist, but the Marvel Zombies covers are kinda…ugly? Not like the cute, colorful Mary Jane stuff, anyway. So, I agree that the chances of some young innocent mistaking rotting MJ for the same thing as her manga-esque cousin are pretty slim.
June 13th, 2007 at 4:00 pm
I thought kids LOVED zombie movies. Am I wrong?
June 13th, 2007 at 4:08 pm
“I thought kids LOVED zombie movies. Am I wrong?”
I kind of thought so too. I remember watching The Blob when I was really young (7-8?), and remember hiding under the blanket while watching it after school. And the Franksenstein, Dracula, Wolfman and Mummy movies. I would think a teenager would love this book. I can’t think of any really bad language, any sexual implications, any rape, etc. Heck, I don’t like zombies and I think it’s a fun book.
And I know everyone is focusing on the cover, but it’s pretty darn amazing that this book is on it’s 5th print in less than or around a year old. Retailers should be estatic to have a high end item selling like this.
June 13th, 2007 at 4:33 pm
I Should have brought some cheese if I knew there would be this much whine.
June 13th, 2007 at 5:45 pm
I have no problem with this cover, actually…I think the whole Marvel Zombie thing has been done with some wit and an eye towards black humor and this seems in keeping with that. I get why people are offended, however, and can understand their displeasure (I hated that ridiculous HFH cover myself to no end). But I do have a hard time finding any outrage for a cover that is clearly meant to be in bad taste, and is also quite well executed.
I think the dismissive comments are not very helpful, however. It adds little to the conversation.
Best,
Gail
June 13th, 2007 at 6:02 pm
/popcorn
Keep it coming, folks. All we need is Kurt Busiek and it’d be a FBR throwback thread…
June 13th, 2007 at 6:37 pm
Just some thoughts:
1. Was there ever a time when people actually used reason and self control to calmly have a discussion about a matter?
2. This is just another example of the negative reaction comic companies are facing from a growing female audience as they witness such outrages as: Sue Dibney getting raped on panel, Pantha getting her head punched off, the Mary Jane statue (notice which character we’re constantly talking about?) and the H4H cover. These are just a few examples.
Some of these women were first introduced to MJ in Ultimate Spidey. Some in the first movie. Some in Mary Jane. Some have been reading comics for years. I’m willing to bet a lot of them are unaccustomed to her as a sex symbol though. Sure that was the original intent of the character but things changed. She represents different things now. She’s way closer to Gwen Stacy now then anyone would ever admit.
3. I think we’re going to keep facing controversies and fights like this until this female audience becomes enough of a force to really fight it. Yeah Marvel has a frat mentality and it’s frustrating but the only thing that’s really going to change it is when they see it affecting their pocket book. The only way to really fight this is the present market is for a comic that really honors women and has no sexism to become a super success. I mean the level of success that Marvel can’t ignore it. So when we see Runaways make twice as much money as something drawn by Frank Cho, Marvel will finally stop pulling crap and DC will stop with the crap it pulls to demean women as well.
4. Also, the cover is ugly. All the zombie covers are. If you find rotting corpses to be sexy then they are some deeper issues involved.
5. And Kurt Busiek is winning by not stepping in this poo.
June 13th, 2007 at 8:31 pm
To everyone whining about characters intended for children being misappropriated by/for adults, I present:
http://pwbeat.publishersweekly.com/blog/2007/06/13/more-special-forces-art/#respond
June 13th, 2007 at 10:05 pm
Brad — That was the point of calling you “Baby.” To throw some of your dismissiveness back in your face, since it seems to be the language you speak.
Look at it this way, the major sites of the comics reading internet seem to be geared towards a backwards way of thinking about gender, with a few smaller sites and blogs geared towards a more egalitarian way of thinking about gender.
Mr. Butcher’s site, from what I’ve seen, is currently in the egalitarian part. This post’s comment section was falling within the backwards part (the addition of more thoughtful voices on both side of the conversation make this considerably less annoying than it was earlier).
Now, where do you figure I see more critical thinking and more herdthink? The part which favors a way of thinking about women which goes against the grain of pop culture and challenges assumptions of sexism in mainstream comics? The part which has disagreements but has a new way of viewing gender roles? Or the kind which goes the way the industry is sliding with regards to women, backwards, and clings to old-fashioned placement of women in the “Sexy” category and caters to the percieved adolescent male mindset? The kind which refuses to grow up and take someone’s offense seriously?
This cover? Didn’t really press my buttons. Your reaction did, as did this comment section.
It is pathetic to see so many presumably grown people threatened by a single man’s complaint to the point that they will go out of their way and perform medal-worthy mental gymnastics to deride his viewpoint en masse. Honestly, the first few comments were joining each other to mutually complain about the original poster not having anything better to complain about.
The backlash I’m seeing to criticism aimed at Marvel is absurd. The feminist comics blogosphere focused almost exclusively on DC for about a year and a quarter and didn’t see anywhere near the backlash we saw before some vague disgust was aimed at a dreadful statue. The backlash complaining about the volume and “severity” of complaints was considerably larger and more forceful than the original complaints, and since that point every criticism at Marvel has been met with four times the suppressive attention any criticism of DC has ever seen.
So, seriously, what is going on with Marvel fans? Is it really that an extreme attachment to the status quo? Is it a fear of girl cooties from women in the comic book store if you didn’t put up signals to deter them from entering? Is it a combination of things? Did a redheaded supermodel run over someone’s puppy?
Do you guys have stock in the company?
June 14th, 2007 at 1:07 am
I think some of the “backlash against the backlash” stems from the extremity of the initial backlash. I mean, they’re putting out some dubious stuff (and DC has done so too, as you point out) but I feel like when DC does it people who are upset just roll their eyes at Supergirl/Batwoman/an Adam Hughes cover/etc., whereas Marvel’s recent misdeeds have led a lot of people to say that they’re DONE WITH MARVEL or BOYCOTTING SEXIST MARVEL or similar rather hyperbolic reactions.
I’m of the opinion that Marvel (or more accurately, certain people who create content for Marvel and Marvel-licensed-products) have put out some pretty sleazy, maybe even outright loathesome things; the MJ Statue, the Zombie Spider-Man/Dead MJ Statue, the Heroes for Hire/Brood cover, and now the Mary Jane Zombies cover.
The entire Zombies fad in general I feel is dumb and involves a lot of “sexy” dead girls from Suydam. I felt the same way about pretty much everything done with Supergirl since she ‘came back’, but I’m able to compartmentalize those issues; I don’t buy Marvel Zombies, I don’t buy Supergirl, and I’m not going to buy one of Adam Hughes’s sexploitation statues with a female character in underpants holding her brave hero husband’s costume submissively, whether it’s Big Barda or Mary Jane.
But, I’m going to continue buying Monster Society of Evil and Captain America and All-Star Superman and Spider-Man Loves Mary Jane and Batman and New Avengers, because I like those comics. I’m also not going to buy comics that I think are kind of cool (Catwoman, She-Hulk to name two) because their covers make me embarrassed to be seen with them.
There are still plenty of meatheads who are going to defend anything up to and including a removable-panties-Supergirl-Realdoll, but when people start decrying sexism because they believe that this cover is “sexualizing” knife wounds
http://manstreamcomics.livejournal.com/3474.html
and other similar “Marvel is Evil” forays, I can see why there is a backlash, and why people inclined to brush the whole topic off will lump legitimate grievances in with the ones that are flailing and decide they’re all silly.
June 14th, 2007 at 1:23 am
Lisa-Marvel comics, and many of their fans, have a frat mentality to them. Always have and I imagine always will. We’re talking about a company who’s most popular character (arguably) is famous for being the best at killing people. A company that has two ongoing books about the Punisher! The company is very proud of its “bullpin” and retreats where a bunch of guys get together and joke around while firing ideas back and forth. Creatively it tends to work well for them.
But when you look at the fans, these are the fans who refuse to read great comics such as Runaways, She-Hulk, and Spider-Man Loves Mary Jane while buying crap like Wolverine: Origins and Civil War and House of M. We aren’t talking about the smartest guys around here. Yet they will defend their beloved company. Bitch about the stupid moves it makes yes, but defend it still they will. And this frat mentality goes from the top down. They’re called Marvel Zombies for a reason.
June 14th, 2007 at 1:48 am
I can’t be sure where the blood diamond analogy was going, but from what I can guess it indeed wasn’t a very good one. This cover does not do violence to anybody. It does blatantly (and deliberately) sexualize violence against women, however. Regardless of whether the sum is sexy, violence and sex are clearly the compontent parts of the image. Especially since she obviously hasn’t started decomposing yet, what with all of her intact skin still being perfectly smooth and pinkish and generally healthy-looking and not-corpse-like. Thus, the extensive damage we see to her body would have all been caused by violence against her; while anywhere she hasn’t been mutilated her body remains disturbingly ’sexy’. The total effect naturally offends some people.
You don’t have to find it offensive yourself, but it doesn’t take a whole lot of imagination to figure out how others do. On the other hand, why some people seem to have such a personal interest in defending the image to the point of attacking those who complain about it is a bit less scrutable. It’s as if they feel they’ve been accused of something when they discover things they think perfectly fine can still offend others; in seeming contradiction of the fact that upon discovering such, the only one there to accuse them would be themselves.
** The line isn’t drawn at Zombie Mary Jane. It can’t be. Because next is Spider-Man wearing tight trousers and writing an op-ed piece for the Bugle about crime instead of fighting it. **
The line should not be drawn at anything that happens to fit the words “Zombie Mary Jane”, no. This particular imagining of Zombie Mary Jane, however, is a bit more than just those three words. It’s “deliberately playing up her sexuality in what would be a typically hot picture if not for the horrible violence done to her face and select regions of her body (so parts of her can still be hot) Zombie Mary Jane”. Sliiightly easier to imagine drawing the line there, I have to confess. And since it’s only through market force that any lines will be drawn at all, your nightmare scenarios of what amounts to people who don’t even like comics dictating what’s allowed in them are a bit unrealistic.
June 14th, 2007 at 1:52 am
Come on, that isn’t even a fair accusation.
I mean, DC fans have done such a great job of keeping Young Justice, Hitman, Manhunter (is this uncanceled again? I haven’t seen a solicit in a while), Gotham Central, Firestorm, and Solo and Plastic Man (didn’t both of those win Eisners?) published, haven’t they? Meanwhile, Infinite Crisis, Identity Crisis, Superman/Batman, Supergirl, and all that other pap sells scads of copies. DC’s flagship book right now is DC Countdown.
These ad hominem attacks aren’t going to work. They add nothing to the conversation or the discussion at all, other than mean-spiritedness and a false sense of superiority.
Both companies do dirt. Don’t act like one is somehow better than the other and that liking one over the other makes you above the other company’s fans. That is poor sportsmanship and not grounded in any kind of truth.
June 14th, 2007 at 1:57 am
I think you’re reaching incredibly to make such distinction between “DC fans” and “Marvel fans”, as if such a thing really constitutes the majority of the readership these days — then again, maybe it does for DC, since most of their best-selling books are insular fan service to hardcore fans — stuff like Infinite Crisis, Countdown, Identity Crisis, Superman/Batman, the abysmal relaunches of Green Lantern, Supergirl, Wonder Woman, Flash, Justice League etc. This to say nothing of All-Star Batman & Robin, which is totally urbane and girl friendly and clever, not at all like that stupid PUNISHER fellow!
Comics that don’t feature big lead characters and/or UNIVERSE SHATTERING RAPE or whatever don’t sell in the direct market to monthly comics fans. This cuts across company lines; She-Hulk doesn’t sell, but neither does Catwoman. Runaways doesn’t sell, but neither does Blue Beetle. JLA, X-Men, Spider-Man and Superman will all continue to sell even if they let six year olds write and draw them, regardless of whether they’re Marvel or DC properties. These are the facts of the direct market, and have very little to do with the companies or their “fanbase.”
June 14th, 2007 at 2:00 am
That’s not to mention that Greg Rucka’s fantastic Wonder Woman run wasn’t selling well enough for DC to keep it around, and now we have the aborted relaunch attempt staggering around like a drunk who was just shot in the liver. It’s terrible, and the only reason we have it is because DC fans - who Tuckenie seems to put on a pedastool - wouldn’t buy the book when it was high quality and about more than putting Wonder Woman through the same damned arc three or four times in a row.
Don’t act like DC fans don’t flock to retarded sales gimmicks like “ALAN HEINBERG, TV SUPERSTAR” or “52: WORLD WAR III SPECIAL (in 5 parts)”
June 14th, 2007 at 2:06 am
And that’s not to mention that Greg Rucka’s fantastic Wonder Woman run wasn’t selling well enough for DC to keep it around, and now we have the aborted relaunch attempt staggering around like a drunk who was just shot in the liver. It’s terrible, and the only reason we have it is because DC fans - who Tuckenie seems to put on a pedastool - wouldn’t buy the book when it was high quality and about more than putting Wonder Woman through the same damned arc three or four times in a row.
Don’t act like DC fans don’t flock to retarded sales gimmicks like “ALAN HEINBERG, TV SUPERSTAR” or “52: WORLD WAR III SPECIAL (in 5 parts)”
June 14th, 2007 at 2:09 am
WHOOPS
June 14th, 2007 at 12:22 pm
“You don’t see “Mickey Mouse Slaughter House” do you?”
No, but I do remember an episode of DuckTales where Launchpad was turned into a zombie. That’s a Disney property.
June 14th, 2007 at 1:10 pm
Wow… I can’t believe so many of you arrived to make my point for me! Thanks for paying attention to my previous post where I took DC to task for on panel rape and constant mutilation of characters including Pantha getting her head punched off. I’m equal opportunity, I like both companies. I was just explaining MARVEL fans to Lisa. I can go to town on DC fans if you really want but why bother when you all go after someone with blind fury for even suggesting that there’s something wrong with the fraternity? Incidentally there I’m FINE with the fraternity so I there’s no need to get all pissy about it. Don’t try to deny what you are, embrace it and move on! The only thing embracing it does is help you understand yourself better. Otherwise you just look silly.
Do you even understand that I was explaining why Marvel fans attack anyone who disses them or their favorite company and you instantly made my case for me? Marvel should be proud to able to inspire such loyalty.
Also: Who remembers what this thread is about?
June 14th, 2007 at 1:40 pm
Wow, that was like the single most condescending reply you could’ve made. I am not a child, and I didn’t make one of the immature responses that the trolls on this blog and Butcher did, so don’t speak to me as if I was either of them, please. I was civil with you, be civil with me.
Yes, I did read your posts upthread. Did you read mine, as well? I’m far from a Marvel Zombie.
I read your post where you responded to someone intimating that Marvel fans are somehow less enlightened than DC fans, and, to a reasonable reader, your post agreed with her point. Your post was practically trolling, dude. You painted every single person who reads Marvel comics with a broad brush and insulted their intelligence and maturity while you did it, and then implied, when people answered back, that they were in a blind fury? I don’t think any of the posters who answered you, myself included, would suggest that Marvel is a perfect place.
My point was that Marvel is no different from DC, and I’m willing to bet that most of the “Marvel fans” are also “DC fans.” “They’re called Marvel Zombies for a reason” adds nothing to this discussion, except furthering a ridiculous and nonsensical divide.
Your post, and Lisa’s, are playing up this fan rivalry crap, as if the two companies attract completely different kinds of fans. It’s City Name Sports Team versus Other City Name Sports Team. It’s “My superhero can beat up your superhero.”
June 14th, 2007 at 1:41 pm
one of the immature responses that the trolls on this blog and Butcher did
Apologies, that should be “on this blog and Butcher’s blog did.” I didn’t mean to imply that Butcher is a troll (because he isn’t).
June 14th, 2007 at 2:04 pm
David — I’m sorry to imply that Marvel fans are less enlightened than DC fans. Anyone who’s ever been to the DC-hosted boards wouldn’t even consider the idea that DC fans are enlightened, so I didn’t mean to imply that.
But I’m seriously curious about the different trolls produced by the two companies. There was picking at DC for over a year, but a few Marvel covers and we get an explosion of backlash. I do think many Marvel-reading trolls are more defensive, perhaps, of the property when they dismiss criticism. DC-reading trolls usually go the “Why are you mad about such a little thing? You should see what they’re doing HERE. that’s more worthy of complaint” route of dismissing criticism and get their own company-bashing in as they dismiss the social issue in favor of a fan grudge.
And well, you know me when I hit a troll’s nerve.
June 14th, 2007 at 2:45 pm
To be honest, I don’t have much of an answer for you. This is the kind of thing that’s hard to study past anecdotal evidence, you know? I don’t see much difference between those guys and the ones who came out after ASBAR became big news or Spoiler started getting a push. I would’ve called that an explosion of backlash, I think. Trolls hit everyone differently, so I guess one person’s clever jibe is another’s smart aleck remark.
Could there be a self selection bias at work, on both our parts? The only comics board I really frequent (Something Awful’s BSS) features a lot of overlap between Marvel and DC, and the trolls on both sides are equally witless and defensive (though they tend to get that beaten out of them pretty quickly). Maybe your browsing habits turn up a similar situation to mine, only tilted in favor of DC being more reasonable? Like, dissing DC on the Bendis board, already a Marvel centric place, could turn up a decent amount of defensive “Naw man it’s not like that, really!” posts simply because they’re in the local minority?
I’m not sure, but I think time will tell.
June 14th, 2007 at 10:52 pm
Graeme McMillan is retarded.
June 14th, 2007 at 11:11 pm
Anonymous: The story is kinda lame. But, it’s
not graeme mcmillans fault.
June 19th, 2007 at 10:19 pm
David Brothers: This is NOT a DC/Marvel argument. This is a sexism argument. Both companies are guilty. It’s just Marvel is hitting the buttons more. Before then, it WAS DC (Stephanie Brown, Cassandra Cain). Heck, its still DC. Look at Amazons Attack!
Both companies are acting like jerks. We’re just calling them out on what they are doing.
June 20th, 2007 at 12:31 am
UP: That’s kind of my point. The conversation here had drifted (or seemed to drift) into Marvel vs DC, which is silly.
I’m not sure why you agreed with me but phrased it as if you disagreed?
June 21st, 2007 at 1:21 am
Marvel Zombies are shocking the first time you see them.
I mean, since i live in Mexico, i didn’t knew about the series until may 2006 while i was searching in the Wikipedia for Earth-X…so i got the huge panel of “Marvel Multiverse” category and i saw “Marvel Zombies” in there…i thought it was a parody (you know, cartoon-like drawing or something that looked like Nextwave draw style…something funny) But, heck no, i got pretty SHOCKED when i saw the covers and what Marvel was doing to my childhood heroes (i mean, i was 17 when i saw MZ for the first time). I felt that it was real sick and gross…i mean, its okay to have Spider-Man being killed by demons off-panel (What if X-men lost inferno) or the whole depressive Earth-X storyline. But, first of all, the only shocking thing about MZ are the covers.
Suydam did a good job, but the covers scared the hell out of me (i have to admit it, i’m scared about zombies, but i play Resident Evil and see movies…i’m such a masochist).
This cover is the most “shocking” for the eyes…i mean, my 6-year old niece was reading the Mary Jane miniseries and i’m looking to see her face when she sees this.
I love the way the Marvel Zombies stuff is going, but i mean, this cover sucked. Looks like a necrophile’s wet dream…Suydam was really crazy when he painted this, no offense for him since he is one of my favorite comic book artists, but this cover is kind of sick for me..
What’s next? Spider-Ham one? Power Pack miniseries? Marvel Fairy Tales?
But Mangaverse zombies would rock.