Marvel.com has a feature — the first in a series — up on the making of their Marvel Zombie toys, as they chat with Michael Leavey from Diamond Select:
MARVEL.COM: With such a sprawling story and a multitude of players, how did you zero in on the three characters that will be made, Spider-Man, Colonel America and the Hulk?
LEAVEY: The entire part of the story that revolved around the Silver Surfer seemed to lend itself perfectly to a tight mini-line of figures.
MARVEL.COM: Was the line designed all at the same time or was it more of a “one at a time” thing?
LEAVEY: Because of the Silver Surfer bases (the bases [each] link together and have parts of the poor, doomed Silver Surfer in them), we had to come up with the design for all three figures at once.
They’ve also launched a mini-site on Marvel.com for the Dr. Strange animated DVD.