Mark Waid continues his interview with Robert Taylor and makes me feel the need for a public announcement when he says the following:
“Fun, fun, fun” being [The Brave and The Bold's] rap makes me worried. Sales were strong on the first issue, but the second issue drop-off was a little steeper than we’d predicted. And I honestly think that was because every reviewer said it was “fun.”
“Fun” automatically kills off a lot of your sales. Don’t get me wrong; the book’s still a success in the current market, and no one at DC has expressed anything but enthusiasm. We certainly seem to have a hit on our hands, George and I. I just hope that the “fun” label doesn’t hit us too hard. If so, it’s just another sign that current readers don’t want “fun” comics.
People? The Brave and The Bold? Not fun in the slightest. Really incredibly well-done superheroes that don’t rely on shock tactics but instead feels free to use more genres than just action and/or depression (Yes, I know that’s not a genre. Go with me here) to make its point, sure. But fun? No no no no no. Of course not.
Now go and buy it.