Writing for Wizard’s website, indie (and future Minx) creator Josh Howard defends Wizard:
One could argue that if only indies got more coverage, they would sell better and thus take a more prominent role in the industry. I suppose that’s a fair argument. But to put the blame solely at the feet of Wizard and other comic news outlets is unfair. Everyone deserves their share of the blame, from fans to retailers to the creators themselves. If fans began to buy more independent titles and sales began to compete with the likes of X-Men, you can bet Wizard would sit up and take notice. And if more indie creators would put out quality, well-produced product that actually appealed to a larger audience outside of their own friends, then readers might feel more comfortable parting with their hard-earned cash. I mean, a story about your pathetic childhood or how the world just doesn’t understand you might feel like a bold artistic statement, but really…no one cares. There’s art, and then there’s just shooting yourself in the foot.
Perhaps the funniest part of the criticism directed toward Wizard can be found on Internet message boards. Usually about once every month or so you’ll see the obligatory “let’s trash Wizard” thread. But take a quick look around at all the other topics on the board and you’ll see that they’re talking about exactly what Wizard is talking about—the mainstream. Countless threads devoted to the latest leaked photos from the next Spider-Man movie or what’s going on in Marvel’s Civil War. But go to the Independent forums of any comic book Website and it’s practically a ghost town—an average of two or three replies per thread, and those are usually by the book’s creators saying “Please read my book!” The Internet is a place where fans have complete freedom to make their voices heard, and the voices are saying resoundingly, “We love mainstream comics.”
Later, Wizard interviews Howard about his new Sasquatch anthology with the proper journalistic attitude, as the following “question” shows:
[New Howard book, The Lost Books of] Eve came into the office, and the collective response was like, “Wait a minute…Wha?” There’s so many ideas and so much stuff going on in that book, and it was so different than Dead @ 17. Flipping between that and Dead, it seems that your fans and people in general will really be able to see you be more versatile.