If it’s, well, any month, really, then Paul O’Brien provides his regular analysis of Marvel’s sales figures:
fter months of hype and a midnight launch, DARK TOWER is finally in the stores, and on the charts.
But it’s far from being a one-book month. February saw the final issue of CIVIL WAR, complete with a few more crossover issues – though even by the end of the month, there were a couple of stragglers still to come. And as one event finishes, two more begin. The Spider-Man books entered “Back in Black”, and the wider Marvel Universe began shipping “Initiative” titles. The Initiative isn’t a crossover so much as a branding exercise for books with lasting effects from the Superhuman Registration Act. But it’s helping to keep up the interest as the Marvel Universe moves past CIVIL WAR.
All this contributes to Marvel giving DC a complete thumping in market share – 42% to 33% in dollars, 47% to 35% in units. Not even remotely close.