Comments on: DaimlerChrysler, Marvel sued over Jeep campaign http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/ The Blog@ Team and prominent comics personalities share what’s on their minds. Fri, 24 May 2013 11:45:32 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Bill Bickel http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-98699 Bill Bickel Thu, 05 Apr 2007 22:32:07 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-98699 So if CYOA came out with a book featuring Peter Piker, the Amazing Spider-Guy, Marvel wouldn't see anything wrong with that? So if CYOA came out with a book featuring Peter Piker, the Amazing Spider-Guy, Marvel wouldn’t see anything wrong with that?

]]> By: NeoSamurai http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-98613 NeoSamurai Thu, 05 Apr 2007 19:46:06 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-98613 They're suing Marvel because the slogan is close to their own publishing title. Marvel is a publisher of books and comics with a contest "Choose Your Adventure". "Choose Your Own Adventure" is a the title of a published series. I could see where there could be problems. If CYOA didn't sue over this, they could lose the trademark/ intellectual property. They’re suing Marvel because the slogan is close to their own publishing title. Marvel is a publisher of books and comics with a contest “Choose Your Adventure”. “Choose Your Own Adventure” is a the title of a published series. I could see where there could be problems. If CYOA didn’t sue over this, they could lose the trademark/ intellectual property.

]]> By: freemont http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-97639 freemont Tue, 03 Apr 2007 23:51:39 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-97639 Bring back Choose Your Own Adventure books! Bring back Choose Your Own Adventure books!

]]> By: Fletcher http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-97000 Fletcher Mon, 02 Apr 2007 21:20:48 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-97000 Oh man I LOVED Choose Your Own Adventure when I was a kid. My mom would get them for me if I was good that week. I even had the Cave of Time. I haven't seen the jeep yet to even comment on that, but if there is a lawsuit then it has some merit or a judge would have thrown it out. Anyhoo.......do they still make Choose Your Own Adventures? Oh man I LOVED Choose Your Own Adventure when I was a kid. My mom would get them for me if I was good that week. I even had the Cave of Time. I haven’t seen the jeep yet to even comment on that, but if there is a lawsuit then it has some merit or a judge would have thrown it out. Anyhoo…….do they still make Choose Your Own Adventures?

]]> By: Mike baker http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96756 Mike baker Mon, 02 Apr 2007 09:22:01 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96756 Choose your own adventure is choosing to adventure territory which will bring them free publicity, and only that, sales of there books today are so low, they should be thanking Chrysler for the traffic. Choose your own adventure is choosing to adventure territory which will bring them free publicity, and only that, sales of there books today are so low, they should be thanking Chrysler for the traffic.

]]> By: Workin' on that Novel http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96741 Workin' on that Novel Mon, 02 Apr 2007 08:17:17 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96741 Hmm, I wonder if I can still go ahead with my plans for a series of books called "Multiple Choice Adventures". I was working on something about magic and a wizard school but someone pointed out that that was taken. What's next, cloned dinosaurs? Deadly robots from the future? Grown men in capes fighting crime with superpowers? Sheesh. I feel like I'm wasting my time in my writerly aspirations. Hmm, I wonder if I can still go ahead with my plans for a series of books called “Multiple Choice Adventures”.

I was working on something about magic and a wizard school but someone pointed out that that was taken.

What’s next, cloned dinosaurs? Deadly robots from the future? Grown men in capes fighting crime with superpowers? Sheesh. I feel like I’m wasting my time in my writerly aspirations.

]]> By: Royal Nonesuch http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96506 Royal Nonesuch Sun, 01 Apr 2007 17:58:37 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96506 Katrillion? Katrillion?

]]> By: Mike Luoma http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96358 Mike Luoma Sun, 01 Apr 2007 05:27:02 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96358 It sounds like the big ol' car company didn't take the lil' ol' book publisher from Vermont very seriously. Don't mess with, um... Vermont! It sounds like the big ol’ car company didn’t take the lil’ ol’ book publisher from Vermont very seriously.

Don’t mess with, um… Vermont!

]]> By: jason http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96289 jason Sat, 31 Mar 2007 20:24:32 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96289 Good for Choose your Own Adventure! The Jeep campaign is blatantly taking their slogan and ideas with no regard for the people that actually put those books out. Good for Choose your Own Adventure! The Jeep campaign is blatantly taking their slogan and ideas with no regard for the people that actually put those books out.

]]> By: Wonder Boy http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96274 Wonder Boy Sat, 31 Mar 2007 19:23:21 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96274 Urgh, are you serious? This is so lame. I didn't even think of those books when I saw those ads. Then again, considering that Marvel DOES sue left and right (City of Heroes, anyone?) I suppose that this is fitting. Urgh, are you serious?

This is so lame.

I didn’t even think of those books when I saw those ads.

Then again, considering that Marvel DOES sue left and right (City of Heroes, anyone?) I suppose that this is fitting.

]]> By: Rob Staeger http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96272 Rob Staeger Sat, 31 Mar 2007 19:18:31 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96272 I'm not sure if they <I>can</I> sue the publishers of other, similarly structured, books. I think that'd be a violation of patent, not trademark, and I don't know if CYOA has one. They're suing Chrysler for infringement of trademark. I don't think it's particularly unreasonable. The slogan "Choose Your Adventure" evokes fond memories of those books in me -- it starts the selling conversation off on the right foot for them with a certain segment of the audience. And while there's certainly no confusion of the product, I don't think that's a necessary element of trademark infringement. I’m not sure if they can sue the publishers of other, similarly structured, books. I think that’d be a violation of patent, not trademark, and I don’t know if CYOA has one.

They’re suing Chrysler for infringement of trademark. I don’t think it’s particularly unreasonable. The slogan “Choose Your Adventure” evokes fond memories of those books in me — it starts the selling conversation off on the right foot for them with a certain segment of the audience. And while there’s certainly no confusion of the product, I don’t think that’s a necessary element of trademark infringement.

]]> By: James http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96234 James Sat, 31 Mar 2007 15:58:59 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96234 God I hate that this world has become so sue happy - I read a few of those books as a kid and I didn't make any connection - maybe it because no one has bought one of those books in the last 5 years - they need the cash God I hate that this world has become so sue happy – I read a few of those books as a kid and I didn’t make any connection – maybe it because no one has bought one of those books in the last 5 years – they need the cash

]]> By: LoyalV http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96213 LoyalV Sat, 31 Mar 2007 14:35:36 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96213 One is an ad for an expensive automobile I'll never own, the other is a book series I loved when I was in elementary school. Seems pretty easily distinguishable to me. One is an ad for an expensive automobile I’ll never own, the other is a book series I loved when I was in elementary school. Seems pretty easily distinguishable to me.

]]> By: Supreme Convoy http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-96027 Supreme Convoy Sat, 31 Mar 2007 01:00:49 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-96027 Aren't there other books just like Choose Your Own Adventures? Why not sue them? Aren’t there other books just like Choose Your Own Adventures? Why not sue them?

]]> By: amlah6 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95914 amlah6 Fri, 30 Mar 2007 18:59:59 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95914 I loved those books when I was a kid. I wonder if I still have any of them... I loved those books when I was a kid. I wonder if I still have any of them…

]]> By: StoneGold http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95899 StoneGold Fri, 30 Mar 2007 18:16:32 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95899 Time Machines were better. Seriously though, this is a legal issue far beyond my ken, and I'm guessing beyond the knowledge of most people here. Time Machines were better.

Seriously though, this is a legal issue far beyond my ken, and I’m guessing beyond the knowledge of most people here.

]]> By: spidertour02 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95870 spidertour02 Fri, 30 Mar 2007 16:51:16 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95870 Well, I guess that explains the Jeep in ASM #539 ... Chrysler and Marvel are in cahoots. **rolls eyes** Well, I guess that explains the Jeep in ASM #539 … Chrysler and Marvel are in cahoots. **rolls eyes**

]]> By: Rob S. http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95867 Rob S. Fri, 30 Mar 2007 16:39:12 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95867 Of course they're looking for money. But if Chrysler is trading on their name (and it seems like they are), they deserve compensation. Of course they’re looking for money. But if Chrysler is trading on their name (and it seems like they are), they deserve compensation.

]]> By: Domenic Falcone http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95866 Domenic Falcone Fri, 30 Mar 2007 16:33:20 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95866 It's always something. Marvel really should be left out of this, but the name "MARVEL" obviously carries some distinction and weight. This should be between Chrysler and the Chooseco book people. It’s always something. Marvel really should be left out of this, but the name “MARVEL” obviously carries some distinction and weight. This should be between Chrysler and the Chooseco book people.

]]> By: Bob http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95864 Bob Fri, 30 Mar 2007 16:30:05 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95864 marvel and dc have so many ridiculoous phrases and terms trademarked and sue people at the drop of a hat so I applaud this. its nice to see them get a taste of their own medicine every once and a while marvel and dc have so many ridiculoous phrases and terms trademarked and sue people at the drop of a hat so I applaud this.
its nice to see them get a taste of their own medicine every once and a while

]]> By: skeletorjr http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95827 skeletorjr Fri, 30 Mar 2007 15:04:44 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95827 No opinion on this lawsuit, but dang I loved those books. My favorite was The Lost Jewels of Nabooti No opinion on this lawsuit, but dang I loved those books. My favorite was The Lost Jewels of Nabooti

]]> By: cookiejar http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95822 cookiejar Fri, 30 Mar 2007 14:50:47 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95822 god i loved those choose your own adventure books....those were a great read! god i loved those choose your own adventure books….those were a great read!

]]> By: Darthphere http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95817 Darthphere Fri, 30 Mar 2007 14:47:35 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95817 Meh, this has cash garb written all over it. Just change the name of the contest. Meh, this has cash garb written all over it. Just change the name of the contest.

]]> By: kalorama http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95814 kalorama Fri, 30 Mar 2007 14:40:01 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95814 They went after Marvel because Marvel was an active party to the actionable offense. If they were suing over a Chrysler TV ad they'd go after Chrysler and the ad agency. They went after Marvel because Marvel was an active party to the actionable offense. If they were suing over a Chrysler TV ad they’d go after Chrysler and the ad agency.

]]> By: rolando http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95812 rolando Fri, 30 Mar 2007 14:37:31 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95812 I actually read The Cave of Time. I died when I went into the cave and ended up on the Titanic. Stupid choose your own adventure... I actually read The Cave of Time. I died when I went into the cave and ended up on the Titanic. Stupid choose your own adventure…

]]> By: Thor-El http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95810 Thor-El Fri, 30 Mar 2007 14:32:53 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95810 ^ Yeah, that's the truth. Not at all arrogant or smug. ^
Yeah, that’s the truth. Not at all arrogant or smug.

]]> By: jimmy palmiotti http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95809 jimmy palmiotti Fri, 30 Mar 2007 14:32:38 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95809 It's a really close one... a link to their site? by offering that, arent they admitting something? and why go after marvel? it seems the chrysler people just hired marvel to do art. I could be totally wrong, lol. It’s a really close one… a link to their site? by offering that, arent they admitting something? and why go after marvel? it seems the chrysler people just hired marvel to do art.

I could be totally wrong, lol.

]]> By: nobody http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95807 nobody Fri, 30 Mar 2007 14:26:49 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95807 “Obviously, they’re looking for money,” Chrysler spokesman Jason Vines told the AP. “We’d offered to link our site, which gets nine katrillion times more traffic, to their site.” Wow, how professional. “Obviously, they’re looking for money,” Chrysler spokesman Jason Vines told the AP. “We’d offered to link our site, which gets nine katrillion times more traffic, to their site.”

Wow, how professional.

]]> By: GilesX http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/comment-page-1/#comment-95795 GilesX Fri, 30 Mar 2007 13:17:57 +0000 http://blog.newsarama.com/2007/03/30/daimlerchrysler-marvel-sued-over-jeep-campaign/#comment-95795 Looks like Chrysler will have to pay I bet. Looks like Chrysler will have to pay I bet.

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