(Blanket warning: For those wishing to avoid spoilers, follow any of these links at your own peril.)
Already, a search of eBay turns up the regular and variant covers selling together for as much as $96.48 — plus shipping. On the lower end, the $15 range seems to be the best frustrated readers can hope for. That’s with shipping included.
At ICv2.com, retailer John Riley of Grasshopper’s Comics in Williston Park, N.Y., writes that, “Even when limited to one copy per customer we sold out an hour before our store officially opened. Its mid-afternoon [Wednesday] and we’ve already turned away at least a hundred customers for this book. … When we called in for reorders at 10:00 am Diamond was already sold out of copies, meaning we have no hope for satisfying these customers.”
He goes on to lament that Marvel apparently didn’t include retailers in its marketing strategy.
“Marvel obviously had huge promotional plans for this book based on the massive amount of exposure it got today,” Riley writes. “The newspaper stories were full-page, page 3, including pics of Cap’s history, various issues, and a shot of Cap lying on the courthouse steps. So if Marvel had such massive plans to promote the book, why didn’t they put some effort into making additional product available to retailers? Marvel could have come out as huge heroes by overprinting the book and doing an unannounced returnable overship based on initial orders. At least that way we would have had a chance to satisfy some of the demand Marvel created.”
Brian Hibbs of San Francisco’s Comix Experience echoes some of Riley’s sentiments: “I wish Marvel had laid out the score for us a lot better — certainly when Superman was killed, we knew MONTHS in advance, and it resulted in millions of copies ordered. Even with the supposed generous overprint, I’ll be surprised if we end up with even the same number of copies of Cap #25 on the market as Civil War (ie, nowhere near enough). The REAL problem is, because (I’m guessing) the reorders are going to fill from newstand copies, and because of the way that Diamond and Marvel work with OSDs (over-short-damage), it seems likely that reorders won’t arrive for 2 more weeks. That’s going to be way too late, I think.”
Until then, there’s always eBay, I guess.