Optimus Prime and the Newspaper Association of America have teamed up to sell more newspapers.

“This ad continues OPTIMUS PRIME’s rich legacy of public service – he regularly concluded his animated broadcasts with an intimate and encouraging public service message,” according to hasbro.com. I don’t remember the PSA’s at the end of Transformers, but I’m guessing they were recycled versions of G.I. Joe’s “Knowing is half the battle” bits. (And I still play it safe around power lines, thanks in part to Roadblock … and they say cartoons rot your brain).

I wonder what sections the Transformers favor? Prime probably reads his all the way through, while that Bumblebee scamp no doubt jumps to the comics. Soundwave probably checks out the want ads, because nobody wants to hire a cassette player nowadays.

Via Movie Marketing Madness.

Related: Michael Bay talks to MTV.com about Transformers

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