The Detroit Free Press reports that Marvel is teaming up with Chrysler for a Web advertising series about four people and a jeep:
The story begins when the hero overhears a whispered conversation by two strangers that inspires him to write a song with a musical structure based on the numbers he heard.
He’s stumbled on to more than expected when the strangers show up at his loft “intent on mayhem.”
What kind of adventure follows is up to you, Chrysler Group officials say. The Chrysler Group and Marvel Comics are kicking off an online Jeep promotion today to let customers help write a comic book that centers on four characters and a Jeep Patriot.
More info on the promotion can be found here.
Via Dirk.
February 10th, 2007 at 9:16 am
This is a better approach than was DC’s “Rush City”, wherein the reader derived no benefit to offset being advertised to more heavily by extensive product placement in a plain-old comics miniseries.