The Dark Tower: The Gunslinger Born, the Marvel Comics series, launches next week, and more than 100 retailers nationwide are opening their stores for midnight release parties. Despite that intense interest, King knows he will have to persuade many of his longtime readers that comics are now more than juvenilia.
“These comics aren’t junk food; they’re more like delicacies,” King said. “Sushi for the mind, if you like. You have to teach yourself how to read ‘adult comics,’ which are actually comic/novel hybrids…. and even then you have to give yourself to the experience, which means accepting the idea that you’ll need to work a bit as you do with any good novel.”
According to the article, Marvel expects the first issue to sell more than 200,000 copies.