Eric Reynolds from Fantagraphics looks at the use of comics to advertise a Dean Koontz book in the New Yorker:

What was the logic behind this ad? Is Bantam trying to snag that elusive graphic novel-reading base of the New Yorker that isn’t yet aware of Dean Koontz? Or perhaps that elusive base of book buyers who enjoy stiff and clumsy comic book art and poorly typeset fonts? And how about that tagline: “Straight prose: but you’ll picture every page for yourself.” Does anyone really want to read a book that “looks” like this? I don’t want to read a graphic novel that looks like this, let alone slog through the prose equivalent. I am looking forward to Bantam’s TV spots during Masterpiece Theater, featuring finger puppet recreations of scenes from the book.

This entry was posted on Friday, January 26th, 2007 at 8:59 am and is filed under Art and Design, Books, Comic Books, Internet, News & Views. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.