“21st century renaissance technologist” Lydia Loizides thinks advertisers are short-changing comics:
From the big screen to the little screen to the paper screen, this genre of periodicals — once considered a medium for the weird, the nerdy, the uncool — has become mainstream. But where are the advertisers? And I don’t mean the ones chasing 12- to 16-year-olds. I am talking about the brands chasing those of us who were the weird, the nerdy, the uncool 20 years ago. Well, a few have caught on — but honestly, not enough.
Insert your own joke here about ads in Marvel’s books lately. While I have no problems with ads in comics (although strictly from a reading perspective, I prefer the Image approach of putting them all at the end), articles like this by marketers who use words like “branding” and “untapped market” make me a little wary. I remember when I used to love checking my email, before the advertisers and marketers and spammers declared it the best way to sell me things I don’t want.