Augie DeBlieck Jr.’s review of Rock Bottom this week (which starts “This is a book that deserved to be read ages ago, and that I should have recommended to you when there was a better chance for a stray copy to still be left on your retailer’s shelves. The book isn’t out of print, though. It might not be handy to grab one on Wednesday when you pick up the rest of your books, but you can still order it through your retailer and get it in a week or two.”) gets Rock Bottom publisher, Larry Young, thinking about being a publisher of graphic novels, as opposed to monthly comic books:
Comic Book Resources’ Augie De Blieck, Jr. identifies the strength and weakness of being a backlist publisher: the strength, of course, being that every book we publish is a genius work of art, but there’s no reason to go in on Wednesday because it’ll be there for you when you’re done with the latest corporate crossover event that doesn’t mean anything in the scheme of things and barely entertains you with superheroes who were old when your dad read them off the newstand. The weakness, then, being that maybe it’s there and maybe it’s not, and if you remember to ask your retailer to order it and he actually does, and there’s stock in the Diamond warehouse and it doesn’t snow in Texas stopping trucks maybe you’ll get it in a week or two.
Which of course is why every book we do has to be a genius work of art. No audience is going to go through all that just to get the latest fluffy event comic.